TOP-7 ONLINE GIFT CERTIFICATE STORES IN UKRAINE 2025

Rating of the Best Online Gift Certificate Stores in Ukraine from Ukrainian Business Award

The gift certificate market in Ukraine is experiencing a real boom in 2025. Modern buyers are increasingly preferring flexible gift solutions that allow them to choose an “impression to their taste”. That is why online certificate stores have become not just a trend, but a real tool for developing a culture of celebrations. Ukrainian companies are actively expanding their catalogs, opening new points of sale and creating their own digital ecosystems to meet the needs of both young and older generations.

The widest reach was demonstrated by Bodo, which operates in two countries at once, which makes it more flexible in scaling and collaborating with international partners. Other participants in the rating — Lyba, KAVA, ONEDEAL, Donum, Loop and Tvoe — are currently represented only on the Ukrainian market. Such a focus on the domestic audience allows them to more accurately adapt their offers to local needs. This indicates that the market still has significant potential for international development.

In terms of geographical availability, the undisputed leader is KAVA, which covers 23 cities in Ukraine. In second place are ONEDEAL and Tvoe, which have 16 cities in their network, while Bodo is available in 9. For comparison, Lyba, Donum and Loop operate in only one city each, which limits their audience. This difference demonstrates that experiences are becoming a trend not only in the capital, but also in the regions.

In terms of the variety of offers, Bodo holds the lead with 1,500 experiences in its catalog. Very close to it are Tvoe (1,300) and ONEDEAL (1,258), as well as KAVA (1,202). The second group consists of companies with a less rich selection: Donum (396), Loop (303) and Lyba (164). Such a wide range allows customers to find options for any budget and taste – from romantic dinners to extreme balloon flights.

The highest customer service ratings were given to Tvoe and Loop (10 points each). This indicates a special focus on user convenience — from fast order processing to flexible delivery options. Lyba, Bodo, and Donum also have high ratings (9 points each), while ONEDEAL and KAVA are slightly behind with an indicator of 8 points. Overall, it is clear that service is a priority factor in this niche, as it directly affects repeat purchases.

In terms of the number of categories, ONEDEAL confidently leads, offering 24 areas of experience. Bodo (22) has a little less, as well as Loop (16) and KAVA (15). In turn, Tvoe and Donum stopped at 10 categories, while Lyba offers only 6. This shows that the market is moving towards specialization — companies are trying to cover not only classic formats, but also new topics, such as wellness programs or master classes on modern professions.

Among the offline presences, Tvoe stands out, with 13 physical stores and points of sale. Bodo and ONEDEAL are almost equal, with 7 points each, while KAVA, Lyba and Loop have only 1 point each. Interestingly, Donum operates exclusively online, which makes it more flexible in terms of costs, but limits direct interaction with customers. Offline stores remain an important channel, especially for those buyers who prefer personal consultations.

KAVA has the longest history — 17 years of operation, which has provided the company with a strong reputation and stable partnerships. Bodo has been operating for 16 years, while ONEDEAL, Donum and Loop have 7 each. The youngest market participants are Lyba and Tvoe, which have been operating for 5 years. Such a difference in experience forms unique development strategies: market veterans rely on stability, while young companies are looking for non-standard solutions for rapid growth.

In terms of the number of search queries on Google, Bodo is the undisputed leader, followed by Tvoe, ONEDEAL, KAVA, Donum, Lyba and Loop. A high level of recognition is directly related to marketing campaigns, active media presence and user trust. This is a factor that significantly influences the choice of buyers when comparing competing companies.

Bodo has the largest online traffic — 331 thousand visitors per month, which confirms its leadership in the market. Tvoe with 185 thousand also demonstrates high popularity, while KAVA attracts 75 thousand users. ONEDEAL (7 thousand), Loop (5 thousand) and Donum (3 thousand) are in the middle segment, while Lyba still has a modest figure — 571 visitors. These figures reflect not only the scale of the companies, but also the effectiveness of their digital strategies.

The absolute leaders in terms of positive reviews were Tvoe and Loop, which received 100% positive ratings on Google. Lyba (95%), Donum (91%) and Bodo (87%) are very close to them. KAVA (85%) and ONEDEAL (78%) have slightly lower figures. This proves that in the field of gift services, the quality of service plays a key role, because customers are ready to share their impressions after the purchase.

KAVA, ONEDEAL and Tvoe pay the most attention to social networks, which have 4 active pages each. Bodo and Donum maintain 3 accounts each, while Lyba and Loop are limited to two. Activity in social networks is becoming a key tool for attracting a young audience, since it is there that the first impression of the brand is formed.

The highest jury score was given to Bodo — 5 points, which emphasizes its status as the market leader. High results were also shown by Tvoe and Donum (4.8 each), KAVA — 4.7. ONEDEAL (4.5) was rated somewhat lower, while Lyba and Loop received 4.2 each. This is a balance between experience, quality of service and scale of companies.

The TOP-7 online gift certificate stores demonstrate that this segment of the Ukrainian market is actively growing and developing. Each company has its own strengths: from the huge assortment of Bodo to the high customer focus of Tvoe and the innovative approaches of KAVA. Young brands, such as Lyba or Loop, show ambition and willingness to experiment. As a result, the gift experience market is becoming more diverse, and consumers are getting unique opportunities to give not things, but emotions.

Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner Tomalogy-Supervisor).

Conclusion based on the Results of the Ukrainian Business Award: TOP-7 Online Gift Certificate Stores in Ukraine 2025.

Summing up all the information, we can announce the nominees of Online Gift Certificate Stores in Ukraine 2025:

Place in the rating	Company	Balls	Balls %
1	Bodo	10,77321893	100,0
2	Твоє	9,285426642	86,2
3	KAVA	8,663515996	80,4
4	ONEDEAL	8,039740502	74,6
5	Donum	4,502693752	41,8
6	Loop	4,416853359	41,0
7	Lyba	3,818550821	35,4