TOP-10 KOMBUCHA PRODUCERS IN UKRAINE 2025

Rating of the Best Kombucha Producers in Ukraine from Ukrainian Business Award

Kombucha is a drink that a few years ago was considered a niche product for connoisseurs of a healthy lifestyle, but today it is confidently entering the mainstream. The demand for natural carbonated drinks without artificial additives is growing, and Ukrainian manufacturers are demonstrating remarkable development dynamics. They are expanding their range, working with modern distribution channels and actively shaping the culture of consumption of this drink in Ukraine. The TOP-10 kombucha manufacturers rating for 2025 shows who has become a leader according to key criteria and which companies are setting the tone in the industry.

The leaders in terms of the number of available product positions are Jiva and Spraga, which offer 15 different SKUs each. Such diversity allows brands to cover several market segments at once, from classic flavors to experimental combinations. Health Way, with 13 positions, also demonstrates a wide selection, which makes it a strong player in the mid-range segment. Kulturnaya Kombucha and Sachi with 10 SKUs show a balance between depth of assortment and quality, while Green Chef (9) and BEE&TEA and Wild Kombucha (7 each) operate in a narrower niche. CHAR (6) and TM “Vit-Fit” (5) have a smaller selection, but even a small number of items can be an advantage for focusing on certain flavors.

Jiva has the richest flavor portfolio, offering 14 options. Health Way is very close with 13, demonstrating its desire to work with different consumer groups. Spraga offers 10 flavors, while Green Chef has 9, which allows it to cover key segments. The Wild Kombucha, BEE&TEA and Sachi brands have 7 flavors each, offering a classic set for their audience. CHAR stands out with 6 positions, while Kulturnaya Kombucha and TM “Vit-Fit” focus on a smaller assortment (4 and 3, respectively), betting on recognizable and proven options.

The undisputed leader in terms of the number of distribution points is TM “Vit-Fit”, which has 41 sales channels: from supermarkets to specialized online stores. Spraga, with 35 points, also demonstrates strong coverage, making it one of the most accessible brands for buyers. Cultural Kombucha (15) and Green Chef (9) have a stable presence in key cities. Jiva and Health Way, with scores of 8 and 7 respectively, are expanding their network gradually, while Wild Kombucha (7) and Sachi (3) are still focused on select markets. BEE&TEA has only 2 points and CHAR has just 1, which limits their accessibility to a wide audience.

The maximum level of customer satisfaction — 10 points — was received by three brands at once: Spraga, Jiva and CHAR. This means that the companies not only offer a quality product, but also provide a service that meets consumer expectations. Green Chef, Health Way, Sachi and Wild Kombucha have 9 points each, which also indicates a high level of trust. BEE&TEA, TM “Vit-Fit” and Kulturnaya Kombucha have slightly lower scores (8 each), but they remain in the upper segment and demonstrate stable work with customers.

The most experienced manufacturers are Spraga and Green Chef, which have been operating for 8 years. They shaped the market back when kombucha was a little-known product in Ukraine. They are followed by BEE&TEA, Sachi and Jiva, each with 6 years of operation. Health Way has been operating for 5 years and has already managed to occupy a noticeable niche. Relatively younger are TM “Vit-Fit” and CHAR (4 years each), as well as Cultural Kombucha and Wild Kombucha, which appeared only 3 years ago, but are already actively competing with more experienced brands.

Spraga holds the lead in terms of the number of Google searches, which has become the most recognizable on the market. Next come Kulturnaya Kombucha and Jiva, which confirms their popularity among active consumers. In the middle segment are Sachi and Green Chef, as well as BEE&TEA and TM “Vit-Fit”. Less well-known, but promising, are Health Way, CHAR and Wild Kombucha, which are only gaining momentum in their marketing activities.

The leader in terms of the number of visits was Green Chef, whose website was visited by about 8 thousand users during the month. Spraga with 1 thousand and Jiva with 684 show a stable level of attention. TM “Vit-Fit” (610) and Kulturnaya Kombucha (563) have similar results, confirming interest in their brands. In the segment with lower indicators were Wild Kombucha (344), BEE&TEA (331) and Sachi (162). CHAR and Health Way have no recorded traffic, which suggests the need to strengthen their digital presence.

The absolute leader in this category is Spraga, which received 100% positive ratings from consumers. High results are also obtained by Green Chef (94%), Jiva (93%) and Wild Kombucha (92). Sachi and Health Way showed 91% and 90%, respectively, which indicates customer trust. Cultural Kombucha has 87%, while CHAR received 83%. Significantly lower figures are recorded for TM “Vit-Fit” (70%) and BEE&TEA (0%), which indicates problems with reputation management.

The most active brand in social networks was BEE&TEA, which maintains 3 pages. Jiva, Sachi, Cultural Kombucha, Spraga and Green Chef have 2 accounts each, which allows them to maintain contact with customers. Health Way, TM “Vit-Fit”, CHAR and Wild Kombucha maintain only one page, which limits their interaction with a young audience, for whom social networks often become the main channel for getting to know the brand.

According to the results of the expert assessment, Spraga received the highest score (4.8), confirming its status as the undisputed leader. Jiva received 4.5 points, and CHAR – 4.3. Wild Kombucha (4.2), Kulturnaya Kombucha and Green Chef (4 each) were in the middle segment. Slightly lower – Health Way (3.8), TM “Vit-Fit” (3.8), BEE&TEA (3.7) and Sachi (3.5). This reflects the balance between the scale of activity, product quality and the ability to work with the consumer.

The kombucha market in Ukraine in 2025 shows that this segment is transforming from niche to mass. The absolute leader is Spraga, which combines a high level of trust, a wide range and powerful distribution. At the same time, brands such as Jiva, Green Chef and Kulturnaya Kombucha demonstrate sustainable development strategies, while younger companies, in particular Wild Kombucha, CHAR and Sachi, are actively forming their own niche. Despite some problems with reputation or availability, all brands in the rating are contributing to the popularization of natural drinks in Ukraine. This proves that kombucha has every chance of becoming one of the key trends in the field of healthy eating in the coming years.

Analytics developed by Ukrainian Business Award with the support of analytical partners  Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).

Conclusion based on the Results of the Ukrainian Business Award: TOP-10 Kombucha Producers in Ukraine 2025.

Summing up all the information, we can announce the nominees of Kombucha Producers in Ukraine 2025:

Place in the rating	Company	Balls	Balls %
1	Spraga	17,73809755	100,0
2	Jiva	12,73039226	71,8
3	Green Chef	11,4902393	64,8
4	Культурна Комбуча	10,79782958	60,9
5	Sachi	9,346225475	52,7
6	ТМ “Vit-Fit”	9,238259261	52,1
7	Health Way	9,207126906	51,9
8	Wild Kombucha	7,197652084	40,6
9	CHAR	6,182346481	34,9
10	BEE&TEA	5,571831104	31,4