RATING OF INSURANCE COMPANIES OF UKRAINE 2025
Looking for a reliable insurance company in your city? See the rating of insurance companies by region from Ukrainian Business Award
That is why Ukrainian Business Award has formed an annual ranking of TOP-12 insurers that show high results in the areas of service, finance, digital communications and reliability. This ranking helps Ukrainians choose insurance companies that meet modern expectations: from quality of services to trust and digital activity.
The evaluation was based on 7 blocks of criteria, which were divided into key areas:
Value of the offer
- Types of insurance listed on the website
- Insurance products presented
- Market presence (number of branches, service channels)
- CX (Customer Experience Index) — score from 1 to 10
Positive image
- Market experience (number of years of work)
- Brand awareness (number of brand queries on Google)
- Site traffic in the last month
- Percentage of positive reviews
- SFU (social media presence index, score 1-10)
Financial indicators
- Revenue for 2022, 2023 and 2024
- Revenue growth dynamics (%)
- Payment volume (thousand UAH as of 31.12.2024)
- Premium volume (thousand UAH as of 31.12.2024)
Expert evaluation
The last component is the evaluation of an independent jury, which includes specialized specialists in the finance, insurance and business development markets. Among them: Ilya Slavgorodsky (UBA), Oleksandr Stepanov (UBTA), Dmytro Savytsky (Tomalogy Supervisor).
Such a structured approach allows us to objectively identify industry leaders who combine stability, customer focus and innovative approaches.
In the following sections, we will analyze in detail how insurance companies performed in each evaluation category.
Value proposition: which insurance companies provide the widest range of services
In the insurance sector, customer choice is critical. That is why the first evaluation criterion in the 2025 ranking was the study of the value of the offer, which includes several key indicators: the number of types of insurance presented on the website, the number of insurance products, the breadth of representation (branches, partner points, communication channels) and the Customer Experience Index (CX).
The absolute leader in the number of types of insurance listed on the website was ARX — 19. High indicators also have INGO (17), ORANTA (13) and TAS (11). This indicates a wide coverage of needs — from auto insurance to life and health.
The undisputed leader in terms of the number of insurance products represented is Arsenal Insurance — 59. High indicators are in ARX (49), TAS (53) and ORANTA (44). Companies that have a large product catalog are usually able to work with different customer segments — individuals, business, agricultural sector, etc.
In the category of “representation”, the highest result is in Knyazha (97), PZU Group (41), VUSO (34), UNIQA (34), ORANTA (36). This means that companies are widely available offline, which continues to be an important factor for customers who prefer personal service.
According to the assessment of customer orientation (index from 1 to 10), the best results were shown by Arsenal Insurance (10), VUSO (9), ORANTA (9), ARX (8), TAS (8), Knyazha (8).
What does this mean for the market?
Companies that simultaneously have a wide range of insurance services, a variety of products, a large number of representative offices and a high level of customer orientation, in fact, form the standard of a new generation insurance company. Their strength lies in comprehensive coverage of customer requests and adaptation to various interaction formats (online and offline).
The next section will analyze the positive image of insurers – experience, recognition and interaction with customers in the digital environment.
Positive image: which insurance companies are trusted in the online environment
To build a strong reputation, insurance companies must be recognizable, actively communicate with customers online and have a stable history of presence in the market. That is why the 2025 rating included a positive image assessment block, which takes into account the following criteria: years of operation, the number of brand queries in Google, traffic on the site, the percentage of positive reviews and activity in social networks.
The oldest market players are UNIQA (31 years), ORANTA (31), PZU Group (32), VUSO (24), TAS (27). Significant experience builds trust among customers and partners. At the same time, new players also show high dynamics.
In terms of the number of brand queries on Google, TAS is in the lead (10,397), followed by ORANTA (10,065), UNIQA (7,778), ARX (3,018), VUSO (3,845). This indicates a high level of interest from users and active digital promotion.
In terms of the number of visits to the site in 1 month, TAS has the highest traffic (195,714), followed by ARX (123,751), UNIQA (136,865), VUSO (87,985). This is an indicator of real interest and trust from customers in the digital environment.
In the category of “positive reviews” (Google), VUSO (89%), GRAWE (90%), UNIVERSALNA (94%), PZU Group (95%), ARX (85%) have high ratings. This indicates the quality of service and customer experience.
The most active in social networks are ARX (4 platforms), ORANTA (4), GRAWE (3), Arsenal Insurance (3), TAS (2), VUSO (4). Presence in social networks is an important indicator of the company’s openness and readiness for dialogue with the client.
Overall Conclusion
The combination of experience, digital activity and positive customer feedback creates a strong foundation for trust. Insurance companies that lead in these indicators establish a brand reputation that is able to satisfy both new and regular customers.
The next section is the financial stability and growth dynamics of leading insurance companies in Ukraine in 2025.
Financial stability: which insurance companies demonstrate sustainable growth
The reliability of insurance companies is directly related to their financial performance. For the 2025 ranking, revenue over the past three years, growth dynamics, as well as the volume of payments and premiums were analyzed. This data allows us to assess the stability of companies, their ability to fulfill their obligations to customers and grow their business.
Revenue: Who leads in revenue
In 2024, the following companies demonstrated the highest revenue:
- TAS — over UAH 4.9 billion
- ARX — UAH 4.6 billion
- UNIQA — UAH 3.8 billion
- VUSO — UAH 3.3 billion
- INGO — UAH 3.1 billion
These companies have grown steadily over 2022–2024 and have a strong market presence.
Growth dynamics: who is developing most effectively
The highest growth rate was recorded in:
- VUSO — 0.49%
- Knyazha — 0.44%
- Arsenal Insurance — 0.39%
- TAS — 0.36%
These insurers are actively expanding their service portfolio and client base, which demonstrates effective management and market adaptability.
Payments and bonuses: fulfillment of obligations
In terms of the volume of payments in 2024, the leaders were:
- ARX — 1.72 million UAH
- TAS — 1.52 million UAH
- UNIQA — 1.5 million UAH
Regarding premiums:
- ARX — 3.2 million UAH
- TAS — over 3.1 million UAH
- UNIQA — 2.8 million UAH
These indicators reflect the ability of companies not only to attract customers, but also to fulfill their obligations on time and with high quality.
Financial results are one of the most important indicators of the viability of an insurance company. That is why this section plays a key role in the overall rating.
Results and expert assessment: which insurance companies entered the TOP-12 in 2025
The 2025 rating formed a generalized picture of the leaders of the Ukrainian insurance market. More than 12 criteria were taken into account, including finances, assortment, customer orientation, digital activity and expert assessment. This approach allowed us to objectively evaluate insurance companies that not only declare their effectiveness, but also confirm it in practice.
The final results are presented in the summary table below:
| Place in the rating | Company | Balls | Balls % |
|---|---|---|---|
| 1 | TAS | 6,607948951 | 100,0 |
| 2 | Оранта | 6,243440888 | 94,5 |
| 3 | ARX | 6,022367396 | 91,1 |
| 4 | VUSO | 6,007731758 | 90,9 |
| 5 | PZU Group | 5,788904282 | 87,6 |
| 6 | INGO | 5,628675954 | 85,2 |
| 7 | UNIQA | 5,371720995 | 81,3 |
| 8 | Арсенал Страхування | 5,25325587 | 79,5 |
| 9 | USG | 4,366973355 | 66,1 |
| 10 | Княжа | 3,991382225 | 60,4 |
| 11 | UNIVERSALNA | 3,938174333 | 59,6 |
| 12 | GRAWE | 3,779423992 | 57,2 |
These data confirm that market leaders are not necessarily only the most experienced companies. The top three include both TAS, which combines financial strength and long-term presence, and Oranta, which demonstrates high digital performance and customer focus.
The analytics were developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.
Expert assessments
The final word remains with the Ukrainian Business Award expert jury, which took into account both quantitative data and qualitative impressions of each company’s work. Jury members: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).
Conclusion
The TOP-12 insurance companies in Ukraine in 2025 are companies that set the standard in terms of service, financial stability and digital communication. Their example demonstrates how to achieve results even in the face of change, adapting to new realities and increased customer expectations.
