TOP-10 PR AGENCIES IN UKRAINE 2025
Rating of the Best PR Agencies in Ukraine from Ukrainian Business Award
The PR services market in Ukraine has become extremely dynamic in recent years – agencies not only shape the image of companies, but also actively influence the business environment and social processes. In 2025, Ukrainian Business Award conducted an analytical study to identify the most successful PR companies in the country. The rating included agencies that demonstrate stable results, a large client portfolio and high trust among businesses. The assessment was carried out according to ten criteria: from the scale of services and client experience to media recognition and presence in the digital space.
A wide range of services is the main sign of the agency’s flexibility and its ability to work with various client requests. The leader was Mainstream with the highest result – 14 areas of activity, covering corporate communications, crisis management, GR, SMM, anti-crisis strategies and reputation consulting. Perfect-PR took second place with 13 services, demonstrating a systematic approach to clients. Brandcom and Newsfront have 12 areas each, maintaining the status of universal agencies. In the middle segment are PR-Service (10) and M&P Communication (9), while HoshvaPR, Be-it agency, Pointer Agency and PRoector have from 5 to 7, focusing on narrow specializations.
Real cases best demonstrate the agency’s effectiveness. Newsfront, Mainstream and PR-Service shared first place — each has over 3,000 implemented projects, which indicates the scale and stability of their activities. Pointer Agency and HoshvaPR implemented 1,000 cases each, confirming active work in the commercial and creative segments. M&P Communication and Brandcom have over 300 completed projects, which characterizes them as medium-sized agencies. PRoector, Perfect-PR and Be-it agency demonstrated smaller but noticeable results — from 23 to 27 cases, mainly in niche areas.
The client portfolio reflects the market’s trust. Newsfront is in the lead — 155 brands, including large Ukrainian and international companies. M&P Communication has 150 partners, actively working with retail, IT and financial structures. Pointer Agency serves 100 brands, and PR-Service — 92, consistently maintaining a strong position. Perfect-PR and Mainstream have smaller but stable client bases — 28 and 27, respectively. At the bottom of the ranking are Be-it agency, Brandcom, PRoector and HoshvaPR, which focus on selective projects in the creative and social segments.
Service and communication with the client remain the foundation of the PR market. Mainstream and Perfect-PR received the maximum 10 points for exceptional attention to customer needs, personalized approach and high speed of response. Pointer Agency, HoshvaPR, PRoector, Brandcom, PR-Service, M&P Communication and Newsfront received 9 points each – this indicates a stable quality of service and a well-established communications system. Be-it agency received 8 points, maintaining a good reputation, but having the potential for further improvement.
Work experience provides a deep understanding of the market and a sustainable business model. Mainstream is the oldest agency – 21 years of successful activity. HoshvaPR, Newsfront, PR-Service and Be-it agency have been operating for over 20 years, with a stable client base. M&P Communication has been operating for 18 years, and Brandcom for 16. Perfect-PR has 13 years of experience, and Pointer Agency for 12. The youngest agency in the rating is PRoector, which has been operating for 4 years, but has already managed to attract the attention of the professional community.
Media awareness directly affects the trust in the agency. Newsfront, Mainstream and PR-Service are most often searched for on Google, which confirms their popularity among clients. In the middle of the rating are Be-it agency, Perfect-PR and Pointer Agency, which actively promote their brands in professional communities. Slightly lower are M&P Communication, HoshvaPR and PRoector, while Brandcom has the most modest search interest indicators. At the same time, even young brands demonstrate high dynamics of recognition growth.
Online activity has become an integral element of PR strategy. The highest monthly traffic was recorded in M&P Communication – over 1,800 visits. Mainstream has 1,440, and Perfect-PR – 1,250, which indicates active communication with the audience. Be-it agency (970) and Newsfront (868) are next, which maintain stable positions in the digital space. The lowest indicators were recorded at HoshvaPR (95) and Brandcom (0), indicating the need to develop an online presence.
Client trust is the most valuable asset of PR companies. Mainstream has a perfect 100% positive feedback – an example of exceptional professionalism. High ratings were received by Perfect-PR (99%), PRoector (98%) and Newsfront (97%). HoshvaPR, Be-it agency and PR-Service demonstrate results from 94 to 96%, which confirms a stable level of customer satisfaction. Slightly lower are Pointer Agency (92%), M&P Communication (90%) and Brandcom (89%). All companies showed a result above 85%, which indicates the overall quality of service in the Ukrainian PR market.
Activity in social networks shows the agency’s ability to maintain a dialogue with the market. Perfect-PR is the undisputed leader with the highest rating – 6 points. Mainstream, Pointer Agency, Newsfront and Be-it agency have 3 points each, demonstrating stable communication. HoshvaPR, PRoector, and M&P Communication remain less active (2 points each), while Brandcom has minimal activity (1). PR-Service currently has no active pages, which is an area of potential development.
The final score was formed taking into account all criteria. The highest score — 4.8 — was received by PR-Service, Mainstream, Pointer Agency and M&P Communication. Slightly lower, with a score of 4.7, were Be-it agency, Perfect-PR, PRoector, HoshvaPR, Brandcom and Newsfront. The jury noted the professionalism, creativity and stability of the positions of each agency, emphasizing that the industry is developing harmoniously, without pronounced weak players.
The PR market in Ukraine in 2025 reached a new level — agencies have become strategic partners of the business, influencing its reputation, publicity and trust. The leaders of the industry remain Mainstream and Newsfront, which combine scale, stability and a modern approach. Perfect-PR maintains high positions thanks to a strong brand and creative solutions, and M&P Communication is distinguished by high-quality digital work. Younger players, such as PRoector and Pointer Agency, demonstrate rapid growth and confidently enter the top ten. All companies in the rating form the reputational face of Ukrainian business, strengthening the country’s image at the international level.
Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.
The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).
Conclusion based on the Results of the Ukrainian Business Award: TOP-10 PR agencies in Ukraine 2025.
Summing up all the information, we can announce the nominees of PR agencies in Ukraine 2025:
| Place in the rating | Company | Balls | Balls % |
|---|---|---|---|
| 1 | Newsfront | 19,18618162 | 100,0 |
| 2 | Mainstream | 13,51267202 | 70,4 |
| 3 | PR-Service | 12,68762545 | 66,1 |
| 4 | M&P Communication | 10,50104237 | 54,7 |
| 5 | Pointer Agency | 9,156612036 | 47,7 |
| 6 | Perfect-PR | 8,626966712 | 45,0 |
| 7 | HoshvaPR | 7,411999482 | 38,6 |
| 8 | Be-it agency | 7,088511793 | 36,9 |
| 9 | Brandcom | 6,873739723 | 35,8 |
| 10 | PRoector | 4,954648795 | 25,8 |
