In 2023, the recognition of “Entrepreneur of the Year” was awarded to Alina Matyukhina – the leader of a new generation of Ukrainian entrepreneurs, who is building fashion not only as a business, but as an environment of innovation, personalization and humanity. Her brand Limerense is an example of how creativity, technology and responsibility can harmoniously combine in one project.

Even before 3D design became a trend in the fashion industry, Matyukhina began implementing these solutions in clothing production. Her team creates virtual models of costumes that the customer can see digitally before the product goes into production. This approach not only reduces costs, but also allows for the implementation of complex individual orders taking into account the exact measurements and wishes of customers – from stage outfits for dance groups to clothes for a non-standard figure.

Limerense is also distinguished by the fact that it works without traditional warehouses. Each product is created “for the client”, avoiding overproduction and surpluses. This allows the brand to remain mobile and sustainable, as well as to respond quickly to requests from different countries – from Ukraine to the USA.

Among the important areas of the brand’s activity are not only fashion, but also support for those in need. Part of Limerense’s profits regularly goes to help animal shelters and to create clothes for children in orphanages. This social component is not PR, but part of the values ​​on which the business is built.

Alina Matyukhina is a vivid example of how Ukrainian entrepreneurs do not just create products, but form a new business philosophy, where people, meaning, and the future come first.