Vending in Ukraine in 2025: EasyVending at two key industry exhibitions
Spring 2025 was eventful for Ukrainian vending. Two leading industry exhibitions — Vending Smart Expo and Franchising — brought together key market players, presented the latest technologies, and set the development vector for the coming years. They became platforms for exchanging experience, presenting new products, and establishing new partnerships.
EasyVending, which has been on the market for over 15 years, took an active part in these events, demonstrating its leadership and innovative approach in the field of automated trading.
EasyVending at exhibitions: innovative equipment, high-quality vending ingredients, own franchise and coffee beans
Among the key trends that could be observed at the exhibitions: automation and digitalization of vending, as much as possible expansion of the assortment considering seasonality and the trend for healthy eating, focus on high-quality instant ingredients for vending and coffee beans, as well as environmental friendliness of consumables and energy-efficient equipment.
In recent years, Ukrainian vending has been developing dynamically, adapting to modern challenges and introducing innovations.
EasyVending also presented innovative retail equipment and a wide range of quality vending products at the exhibitions, including:
- Jetinno equipment – new models of vending machines, including Jetinno JL300 and JL500, which support the preparation of both hot and cold drinks, are equipped with remote monitoring systems and have a modern design.
- Ingredients and new coffee – presented new products in the range, such as grain coffee of its own TM Tayemna and BrewBud, as well as high-quality instant ingredients from TM Mokate and il Perfetto, including 100% il Perfetto dry milk, which became a hit among visitors.
- BrewBud franchise – a franchise of self-service coffee shops with a proven business model and training from scratch.
The Future of Ukrainian Vending: Insights from Dmytro Kurenkov
Representatives of EasyVending shared their experience and insights not only at the stands, but also during conferences and discussions within the exhibition. Here are the key points from Dmitry Kurenkov’s speeches.
On the challenges of war:
“Currently, the number of consumers in Ukraine has decreased, but so has the number of small and medium-sized business entrepreneurs. This opens up new opportunities for everyone.”
On competition:
“There is a lot of competition among companies that make money from coffee, which is why they lose their margins. Therefore, introduce additional services and additional products, such as snacks, sweets, etc. – this will increase the average check and increase the profitability of the business.”
On risks in business:
“In business, those entrepreneurs who take risks, despite various challenges, have advantages. Do not miss opportunities, experiment, even despite some problems in the local or global market. But pay attention to not only actively developing, but also to monitoring the costs that the company incurs every week, every month, every year. And pay attention to trends that can be implemented in your local market.”
On consumer tastes:
“People and their tastes in locations are constantly changing. In general, there is a buyer for every product, so it is always worth testing drinks in different locations, and offering many drink options in each location.”
About contactless payment:
“Some entrepreneurs who are just entering the vending market are abandoning bill and coin acceptors in favor of modern contactless payment. But we have quite a few cases that show that consumers still continue to use bill and coin acceptors. Therefore, it is worth always testing different payment systems at each new location, and also always keeping your finger on the pulse, because technologies are developing rapidly.”
About AI in vending:
“In Ukraine, it is still not developed. Artificial intelligence in the vending business makes it possible to create certain ecosystems, unite consumers in a community, determine their needs, increase sales using push notifications, and more. Such technologies are currently being implemented by large companies such as StarBucks and Cofix. We still have a long way to go.”
EasyVending: quickly becoming a leader in the Ukrainian vending market
Thanks to the constant introduction of innovations, a wide range of equipment and ingredients, as well as a high level of service, EasyVending is deservedly considered one of the key players in the Ukrainian vending market, and the company’s participation in key industry exhibitions has once again demonstrated its commitment to innovation and meeting customer needs.
Thanks to companies like EasyVending, Ukrainian vending has every chance of becoming one of the leaders in the European automated trading market.
