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ALINA MATYUKHINA

ALINA MATYUKHINA

Founder of the Limerense brand | Expert in fashion-tech innovations | Development of 3D clothing models | Jury member of the Ukrainian Business Award 2024

ALINA MATYUKHINA

Alina Matyukhina is a Ukrainian entrepreneur, founder of the innovative fashion brand Limerense, which transformed the industry of individual printing on clothes. The company has been operating since 2017 and has shown stable growth – profit has increased by 40% over the past 3 years.

Under Alina’s leadership, the brand has entered international markets – Ukraine, the USA, Poland, the Netherlands, Kazakhstan – and gathered a community of over 400,000 followers on Instagram. Her team of 15 specialists, some of whom work remotely, provides impeccable customer service and the implementation of complex creative solutions every day.

Matyukhina was one of the first in Ukraine to introduce 3D clothing modeling and electronic patterns, which allowed not only to abandon the warehouses of finished products, but also to expand the size grid to 17 types – from children’s to non-standard parameters.

Today, the brand’s database contains over 100,000 prints that can be instantly tried on virtual models before they are launched into production. This technological approach significantly speeds up the clothing creation cycle – from idea to finished product.

Social responsibility is an integral part of the Limerense philosophy: the company regularly allocates 10% of its profits to helping animals and making clothes for orphanages.

Alina also acts as a speaker and educational expert, sharing her experience in automating processes in fashion e-commerce and effective promotion thanks to AI and 3D.

In 2024, Alina Matyukhina was invited to join the jury of the Ukrainian Business Award – as one of the brightest representatives of the new wave of female entrepreneurs who combine technology, aesthetics and social responsibility in their business models.