TOP-10 BUSINESS AUTOMATION COMPANIES IN UKRAINE 2025
Rating of the Best Business Automation Companies in Ukraine from Ukrainian Business Award
Business automation in Ukraine in 2025 has ceased to be an “additional option” and has become a mandatory tool for scaling, control and survival of companies. Businesses are looking not just for CRM or separate modules, but for comprehensive platforms that combine process management, analytics, customer communication and technical support. Competition among solution providers has increased, as customers have learned to calculate ROI and compare systems by functionality and service. In such conditions, companies with flexible products, implementation experience and understandable automation logic will win. These aspects have become the basis of Ukrainian Business Award analytics when forming the rating of leading business automation companies in Ukraine.
The functionality of the platform determines how deeply automation can be integrated into the company’s business processes. The leader in terms of the number of capabilities is Skynum, which offers 13 functional modules, covering CRM, operations control, analytics and performance management. RemOnline with 12 capabilities and Sendpulse, which covers 11 areas of automation thanks to omnichannel tools, have very close results. Kamala Soft (10) and QBtools (9) form a strong middle segment with an emphasis on process management. Readen Group, Litiko and ExpressSoft have from 7 to 8 capabilities, focusing on application scenarios. The smallest functional set is in Progresia and IPTel, which specialize more on individual tasks.
The breadth of the product portfolio shows whether the company is able to cover several areas of automation at the same time. The absolute leader in this category is IPTel, which offers 9 different products, including call centers and customer support solutions. Progresia with 7 products takes second place, demonstrating versatility. Sendpulse, Readen Group and Skynum have 5 products each, covering marketing, sales and support. RemOnline, QBtools, ExpressSoft and Kamala Soft focus on four main solutions each. Litiko has the narrowest portfolio of three products, but compensates for this with high quality of implementation.
Flexibility in terms of business types is an important competitive advantage for automation platforms. RemOnline confidently leads this category, working with 9 types of businesses, from small service businesses to large-scale networks. Readen Group covers 8 areas, demonstrating high adaptability to different niches. IPTel with 7 types and Progresia, QBtools and ExpressSoft with 6 types cover the needs of most SME segments. Litiko, Skynum, Kamala Soft and Sendpulse work with five types of businesses, focusing on the most popular categories. This clearly shows the difference between universal and niche platforms.
The quality of service and support is often a decisive factor when choosing a platform. The maximum score of 10 was given to RemOnline, which stands out for its structured support and customer support. Litiko, Kamala Soft, Progresia, QBtools, Skynum and Sendpulse each scored 9 points, demonstrating stable customer interaction. ExpressSoft, Readen Group and IPTel each scored 8 points, indicating a good but not maximum level of service. Overall, CX in the segment remains at a high level, as customers are increasingly less willing to put up with slow support.
The length of time in the automation industry directly affects the trust of corporate customers. Readen Group has the most experience, having been operating for 22 years, making it one of the most experienced players on the market. ExpressSoft with 15 years and QBtools with 12 years also demonstrate stability. RemOnline, Sendpulse and IPTel have been on the market for 10–11 years, having formed recognition and a portfolio of customers. The younger ones are Litiko, Progresia, Skynum, and Kamala Soft, which have been operating for 6 to 8 years but are actively building their competencies. The age structure of the market shows a balance between experience and innovation.
Branded search queries reflect the information weight of the platform on the market. The highest recognition is achieved by Sendpulse and RemOnline, which are consistently present in the search queries of the business audience. QBtools, Readen Group and IPTel follow, maintaining an average level of interest. Kamala Soft, Litiko, Progresia and Skynum have a lower frequency of branded queries, but are gradually increasing their visibility. ExpressSoft completes the list, which correlates with the minimal digital activity of the brand. Such dynamics are directly related to marketing investments and content strategy.
Online attendance demonstrates the real interest of the business audience in the company’s products. The absolute leader is Sendpulse with 213,477 visits per month, which is significantly ahead of other participants in the rating. RemOnline takes second place with 46,521 visits, confirming the high demand for the service. IPTel, Kamala Soft, Skynum, Progresia, and Litiko have average figures, which consistently attract a professional audience. Low traffic was recorded at Readen Group, ExpressSoft, and QBtools, which indicates a focus on direct sales or affiliate channels.
User feedback is an important indicator of product quality after implementation. Litiko showed an ideal result — 100% positive feedback, which is a strong signal to potential customers. RemOnline (99%) and Kamala Soft (98%) also demonstrate a very high level of satisfaction. Skynum and Progresia are in the range of 94–96%, which indicates a stable quality of service. Sendpulse, ExpressSoft, IPTel and Readen Group have lower indicators, which indicate a diverse customer experience depending on the usage scenario.
Social media activity has become an additional channel for building trust in B2B products. RemOnline, IPTel, Progresia and Sendpulse have the best indicators — 4 points each, demonstrating systematic communication with the audience. Litiko, Skynum, Kamala Soft and Readen Group have 3 points each, maintaining a regular but less active presence. QBtools and ExpressSoft show the lowest activity, which limits their visibility in the digital environment.
The final score takes into account the balance between functionality, service, experience and reputation. The highest average score of 4.8 was received by Readen Group, Sendpulse, RemOnline, QBtools and IPTel, confirming their strong positions in their segments. Litiko received 4.7 points, demonstrating a high level of quality and customer service. Progresia, ExpressSoft, Kamala Soft and Skynum complete the rating with a score of 4.5, remaining competitive players in the automation market.
The rating shows that business automation in Ukraine in 2025 is developing in two directions: large-scale multifunctional platforms and more specialized solutions. Leading companies invest in service, integration and customer experience, while niche players find their audience through quality and focus on specific tasks. For businesses, this means a wide selection of tools for real operational needs. Competition in the market continues to raise the overall level of products and service.
Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.
The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavhorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department of UBTA — Ukrainian Business & Trade Association), and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).
Conclusion based on the Results of the Ukrainian Business Award: TOP-10 Business Automation Companies in Ukraine.
Summarizing all the information, we can announce the nominees of Business Automation Companies in Ukraine:
| Place in the rating | Company | Balls | Balls % |
|---|---|---|---|
| 1 | Sendpulse | 15,99417334 | 100,0 |
| 2 | RemOnline | 14,24301993 | 89,1 |
| 3 | Readen Group | 9,93556116 | 62,1 |
| 4 | IPTel | 9,466661793 | 59,2 |
| 5 | Skynum | 8,946579678 | 55,9 |
| 6 | Progresia | 8,756382109 | 54,7 |
| 7 | QBtools | 8,658029416 | 54,1 |
| 8 | Камала Софт | 8,247185329 | 51,6 |
| 9 | ExpressSoft | 8,13822342 | 50,9 |
| 10 | Litiko | 7,614183829 | 47,6 |
