ANNA BABYCH — EXPERT OF THE YEAR 2022 UKRAINIAN BUSINESS AWARD

Ukrainian Business Award is proud to announce that Anna Babich, an expert in human resources management and corporate systems development, has become the laureate in the nomination “HR Leader of the Year 2022”.
She was recognized for her systematic approach to working with teams, forming a clear HR architecture in companies, and implementing proprietary programs that transform work with personnel into a structured, predictable tool for business growth.
The Path to Success
Anna Babich has been working in HR and corporate development since 2018. During this time, she has built a comprehensive approach that combines strategy, analytics, and a deep understanding of the human factor in business. Her work focuses on companies that seek to go beyond the formal “personnel accounting” and build strong, motivated teams with transparent rules of interaction.
A separate reason for the award was Anna Babich’s author’s methods:
- “HR-export: Corporate training as a product” – an approach within which corporate training is considered as a full-fledged product.
- “HR-ABC for beginners” – a basic software framework for companies that are building an HR function from scratch.
These methods allowed to transfer work with personnel from a chaotic “firefighting” mode to a managed process with clear stages, roles and expected results – and were highly appreciated by the expert jury of the Ukrainian Business Award.
In her projects, Anna Babich:
- builds HR strategies integrated with business goals;
- helps to create a system of selection, adaptation and development that reduces turnover and increases engagement;
- implements assessment and motivation models that combine transparent criteria and a human approach;
- works on a corporate culture that supports growth, openness and responsibility.
Expert Jury Evaluation
The award jury noted that Anna Babich sees HR not as an auxiliary function, but as a key element of the business model. Her approach allows companies to:
- build strong teams and a leadership core;
- combine business interests with the real needs of people;
- abandon “manual management” in favor of transparent, understandable procedures;
- transform HR into a full-fledged partner of owners and top management.
Laureate’s words
“For me, this award is a recognition that HR has long ceased to be an “auxiliary function,” notes Anna Babich. “When a company has clear rules of the game, transparent processes, and honest communication, people begin to work not “against the system,” but together with it. This is what I teach my clients through the methods “HR-export: Corporate training as a product” and “HR-ABC” – to build HR so that it really works for the business, and does not exist formally on paper.”
Anna Babich’s victory in the Ukrainian Business Award was an important milestone in her professional career and confirmed her status as an expert capable not only of developing methods, but also of successfully implementing them in real companies. Her original approaches shape new standards of working with personnel, where people, systematicity and business results finally find themselves on the same plane.




