RATING OF WATCH BRANDS 2025

What watch brands are the most famous in Ukraine in 2025? See the ranking of luxury, Ukrainian, men’s and popular brands

A watch is not just an accessory, it is an indicator of status and individuality. If you are looking for the perfect solution for yourself, then our rating will help you figure out which famous watch brands are the most popular in Ukraine in 2025. Ukrainian Business Award experts analyzed both premium luxury manufacturers and progressive Ukrainian watch brands to present you with the current TOP thanks to which you can make a more conscious choice.

What criteria were used to evaluate watch brands?

To provide an objective and comprehensive ranking of watch brands 2025, UBA experts applied a methodology that covers product specifications, customer experience, and market positions. The evaluation was carried out in two main blocks.

Watch Brands: Value Proposition

We created this block to take a deeper look at the real value that watch brands offer on the Ukrainian market in 2025. The focus is on product quality, product variety, warranty terms, customer service level, and online interaction convenience. These criteria allow us to assess not only the appearance of the watch, but also how focused the brand is on the needs of the modern buyer.

The ability to satisfy different tastes is demonstrated by KLEYNOD and BESTA, which offer two types of watches each, which indicates their technological versatility.

In terms of depth of assortment, KLEYNOD leads with 188 unique product lines, which is significantly ahead of competitors and provides buyers with the largest choice. ZIZ follows with 104 SKUs.

Confidence in its own quality is best expressed in the warranty period. KLEYNOD offers the longest warranty — 36 months, which confirms its confidence in the reliability of its products. ZIZ with 24 months also demonstrates a high standard.

The highest score for customer experience, namely 10 out of 10, was received by BESTA, ZIZ and REAL TIME, which indicates their excellent work with customers and a high level of customer satisfaction. The quality of the online presence is crucial. So, 9 out of 10 for the technical indicators of the site were received by NIXOID and BESTA, which makes interaction with them as convenient and comfortable as possible.

Watch Brands: Positive Image

A positive image assessment is also critical as it reflects customer trust and brand stability. This section analyzes awareness, experience, and online reputation metrics.

The most recognizable brand was KLEYNOD with 5,530 brand queries. BESTA followed with 16,370 queries, which indicates their high popularity among the audience looking for Ukrainian watch brands.

The most experienced brand is KLEYNOD, which has been operating on the market for 23 years (this only confirms its stability and reliability). It is also worth noting that ZIZ and REAL TIME also have significant experience and a high level of trust among the audience.

BESTA received the highest rating, namely 59.53, which is an indicator of high customer satisfaction with the quality of products and service.

REAL TIME is the most interested in its offers, whose website was visited by 42,293 users in three months.

KLEYNOD and REAL TIME are the most active on social networks, receiving the maximum score of 8 on the SFU Index, which indicates high-quality communication and active customer engagement in the digital space.

The analysis allowed us to form a final rating, which takes into account not only the material value of the offers, but also the brand reputation, service quality and independent expert assessment. Each of the presented watch brands deserves attention, but it was the totality of the points that determined the undisputed leaders of the Ukrainian market in 2025.

Analytics developed by Ukrainian Business Award with the support of analytical partners  Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavhorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department of UBTA — Ukrainian Business & Trade Association), and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).

Conclusion: TOP-5 watch brands according to UBA

The 2025 rating demonstrates that domestic manufacturers not only meet modern standards, but also successfully compete with international brands in terms of quality, service and customer trust. This confirms the high potential of the Ukrainian watch market and its ability to form its own aesthetics, technologicality and consumer culture. We hope that this analysis will help you choose the watch that best suits your style and status.

Place in the rating	Company	Balls	Balls %
1	KLEYNOD	28,72930603	100,0
2	BESTA	26,30044307	91,5
3	ZIZ	17,07689411	59,4
4	REAL TIME	15,29547471	53,2
5	NIXOID	12,59788209	43,9