RATING OF UKRAINIAN FOOTWEAR BRANDS 2025

See the TOP shoe brands that produce quality men’s and women’s shoes in Ukraine. Assortment, prices, style, reliability

The Ukrainian footwear market is rapidly developing, offering models that combine quality, style and competitive price. Domestic manufacturers are increasingly actively declaring themselves and this cannot go unnoticed. The growing interest in local brands, the emergence of new collections and an active presence in the digital space indicate that Ukrainian footwear has long ceased to be just an alternative and has become the choice of those who truly appreciate design and quality. To help you navigate among the best offers, Ukrainian Business Award experts have prepared an objective rating of Ukrainian footwear brands in 2025. We analyzed manufacturers that create both classic men’s footwear and current women’s models, evaluating the range, warranty conditions, customer experience and brand reputation. The results of the study will help you choose footwear that meets modern standards and is truly worth attention.

By what criteria were Ukrainian shoe brands evaluated?

To form the most objective rating of Ukrainian shoe brands, Ukrainian Business Award experts applied a comprehensive methodology that covers the key factors of success in the modern market. Both tangible indicators were taken into account, namely the assortment, warranty conditions, product quality, as well as intangible aspects, which included customer experience, online presence, brand reputation. The overall rating score was formed on the basis of a clear evaluation system, where each criterion had a certain weight and influenced the final result.

Block 1: Value proposition

This block assesses the quality of the product and the convenience of obtaining it for the consumer. It takes into account not only how well the shoes are made, but also how easy it is to find, order and receive them. Warranty conditions, variety of models, availability of information on the website and the level of service after the purchase play an important role. All this forms the overall impression of the brand and influences the customer’s decision.

Assortment of shoes (ballet shoes, shoes, loafers, etc.)

This criterion reflects the breadth of the brand’s offer. The more diverse the assortment, the better the company satisfies the different tastes and needs of the audience that is looking for both Ukrainian brands of men’s and women’s shoes.

Promotions and special offers

The presence of promotions indicates the flexibility of the brand’s pricing policy, its openness to the market and the desire to be available to a wider audience. This also demonstrates the company’s readiness to adapt to consumer needs, stimulate sales and attract new customers through advantageous offers. An active promotional strategy is not only an effective marketing tool, but also an indicator of the dynamic development of the brand.

Number of stores

This indicator demonstrates the geographical scale of the brand and its accessibility to customers in different regions. It reflects how widely the company’s products are represented (both in physical points of sale and online). The wider the network and the more convenient delivery channels, the easier it is for consumers to get the product regardless of their location, which has a positive effect on the overall brand rating.

CX Index (Customer Focus Index, score 1-10)

Evaluates the quality of the brand’s interaction with the customer, from the moment of selection to after-sales service. A high score indicates first-class service.

Web Performance Index (score 1-10)

The technical quality and usability of an online store or company website is considered one of the important criteria that directly affects the user experience. In a world where most purchases are made online, loading speed, logical navigation, adaptability for mobile devices and ease of ordering play a key role. A well-optimized website not only facilitates the shopping process, but also creates a positive impression of the brand as a whole.

Block 2: Positive Image

Here we analyzed the reputation, recognition and stability of the brand in the eyes of consumers. The block covers the level of trust in the company, its popularity in search queries, experience in the market and activity in the digital space. The stronger the brand is entrenched in the minds of the audience, the higher its chances of long-term success and customer loyalty.

TM Awareness (number of Google brand queries)

This is a direct indicator of brand popularity. The more often users enter its name in search engines, the higher its recognition and presence in the minds of consumers. A large number of brand queries indicates a stable interest in the company, its products and communication, which is an important marker of trust and relevance in the market.

Years on the market

Work experience is a key indicator of reliability and quality. The longevity of a company indicates its ability to adapt to changes, withstand competition and maintain customer loyalty over the years. The longer a brand is present on the market, the more it is associated with trust, professionalism and a proven reputation.

Positive Feedback Rate (Google)

This metric reflects the real level of customer satisfaction with a brand’s products and services. A high percentage of positive feedback is the best evidence of quality, trust, and meeting consumer expectations. It is the experience of real customers that shapes a company’s reputation and influences its market position.

Website Traffic (1 Month)

The volume of website visitors demonstrates the brand’s online presence and popularity among consumers. It is also an indicator of the effectiveness of a company’s digital strategy, and high traffic indicates active interest in the product and the brand’s ability to attract and retain an audience in a competitive digital space.

Social Media Presence

This indicator assesses the brand’s activity on social media, the quality of the content created, and the level of interaction with the audience. In today’s digital environment, social media is not only a communication channel, but also a powerful tool for building an image, maintaining loyalty, and promoting company values.

Ukrainian shoe brands: value proposition

Product quality, its diversity and accessibility for consumers are key factors shaping a brand’s competitiveness. Companies that systematically invest in updating collections, expanding the retail network and improving customer experience demonstrate market leadership. They provide not only a wide selection, but also comfortable interaction with the brand at all stages of the purchase.

Estro leads in terms of the depth of the assortment, offering 2,333 unique product lines. This scale allows the brand to cover all requests (from basic models for everyday use to exclusive shoes with an emphasis on design and detailing). TUTO VZUTO (324 items) and Kachorovska (326 items) also demonstrate high variability, which maintain a stable presence and a well-thought-out product line.

Active promotional policy is also an important tool for attracting new customers. The largest number of promotions is currently offered by Estro (8 special offers), as well as Kachorovska and TUTO VZUTO – 7 promotions each. This indicates their flexibility in pricing and the desire to be accessible to a wider audience.

The scale of the network is another indicator of the brand’s accessibility. Estro has 30 stores across the country, which makes it the most represented among its competitors and provides easy access to products for buyers in different regions.

The technical quality of the online store is also important. The highest score of 10 out of 10 on the Web Performance Index was received by MARSALA, TUTO VZUTO and Leonchenko. This confirms their focus on modern digital service, fast navigation and convenience of placing orders online.

A high level of service has always been the hallmark of a successful company. The maximum score of 10 out of 10 on the CX Index was received by Kachorovska, MARSALA, Leonchenko and Estro. This means that customers can count on high-quality support, attentive attitude and a comfortable shopping process.

Estro leads in terms of brand searches on Google, with 38,760 searches, which confirms high interest in the company. Kachorovska is in second place with 19,000 searches, which also indicates strong recognition among Ukrainian consumers.

Ukrainian shoe brands: positive image

Reputation and recognition are key factors that build trust in a brand and determine its position in the market.

Experience in the market is an important indicator of stability. The most experienced brand in the rating is Kachorovska, which has been operating for 68 years. Such a long period of activity indicates reliability, stability and the ability to adapt to changes.

The level of customer satisfaction is best illustrated by reviews. Estro shows the highest indicator, as it has 97% positive ratings. KASANDRA and IKOS also have high results, namely 95% each, which once again confirms the quality of products and service.

Popularity in the online space is measured by traffic on the site. Estro with 196,094 visits per month is the undisputed leader, demonstrating an effective digital strategy and active interaction with the audience.

In social networks, Kachorovska demonstrates the best communication with customers, receiving the highest score of 6. This indicates regular activity, high-quality content, and the ability to maintain an emotional connection with the audience.

The analysis made it possible to compile a final rating of Ukrainian shoe brands, which takes into account not only the material value of the offers, but also reputation, customer experience and independent expert assessment. Each of the 8 brands included in the list demonstrates strengths, but it was the final scores that determined the undisputed market leaders in 2025.

Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavhorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department of UBTA — Ukrainian Business & Trade Association), and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).

Conclusion: Ukrainian Footwear Brands Ranking 2025

Thanks to a comprehensive analysis that covered the range, online presence, reputation, customer experience and expert assessment, we were able to identify the leaders of the Ukrainian footwear market. The 2025 ranking demonstrates that domestic brands offer a high-quality, stylish and reliable product that is able to compete successfully both at the national and international levels. We hope that this objective ranking will become a useful reference for you and will help you choose footwear from Ukrainian brands that meet your expectations in terms of quality, style and comfort.

Place in the rating	Company	Balls	Balls %
1	Estro	33,95307402	100,0
2	Kachorovska	14,97536115	44,1
3	TUTO VZUTO	10,05672186	29,6
4	KASANDRA	9,962770786	29,3
5	IKOS	8,440006863	24,9
6	Leonchenko	7,886532668	23,2
7	MARSALA	7,392493456	21,8
8	te.shoes	7,333039193	21,6