TOP-10 SUNFLOWER OIL TM UKRAINE 2025

Rating of the Best Sunflower Oil TM in Ukraine from Ukrainian Business Award

The sunflower oil market in Ukraine in 2025 remains one of the most structured segments of the food industry. The Ukrainian Business Award rating includes brands that form both domestic consumption and the export potential of the industry. The TOP-10 included Oleyna, Shchedryi DAR, Stozhar, Kernel, Maslyana, Majola, AOIL, Dykanka, Garna Organica and Sonyakh. The analytics cover the range, export geography, presence in national chains, customer experience, brand recognition, digital activity and the final jury assessment.

The variety of the range shows the brand’s ability to work with different consumer scenarios – from daily use to specialized products. The widest range is presented in TM “Maslyana” – 14 positions, which makes the brand one of the most flexible in the retail segment. AOIL has 12 positions, Sonyakh – 11, demonstrating active work with the lines. Majola is represented by 6 products, while Shchedryy DAR and Oleyna have 4 positions each. Dykanka and Garna Organica focus on 2 products, while Kernel and Stozhar are represented by 1 position each, working in a more focused format.

The number of technological variations of the oil reflects the depth of the production approach. The most diverse is Shchedry DAR — 4 types of oil, including different processing methods. Maslyana, Sonyakh, Dykanka, Oleyna, Majola, AOIL and Garna Organica work with two types of products. Kernel and Stozhar are represented by one type, maintaining the classic production model. This distribution shows that some brands are expanding the technological line, while others are focusing on the stability of the main product.

Export remains a key driver of the development of Ukrainian sunflower oil. The absolute leader is Kernel, whose products are exported to 65 countries. Shchedry DAR and Stozhar are represented in 60 countries each. Majola works with 52 export markets, Dykanka, Garna Organica and AOIL — 50 each. Oleyna is exported to 40 countries, Sonyakh — to 20, and Maslyana — to 12. This geography demonstrates the high integration of Ukrainian brands into global supply chains.

Working with national retail chains remains key for the mass segment. Oleyna has the widest presence — 11 chains, followed by Stozhar with 10 chains. Shchedry DAR is represented in 8 chains, Kernel — in 7. Maslyana works with 5 chains, Dykanka and Majola — in 4. Sonyakh, AOIL and Garna Organica have 3 chains each, which indicates a more selective distribution.

The customer orientation index reflects the level of service and brand perception by consumers. The maximum score of 10 was received by Shchedry DAR, Oleyna, Garna Organica and AOIL. Dykanka, Sonyakh, Majola, Kernel, Stozhar and Maslyana also have high indicators — 9 points each. This means that almost all participants in the rating maintain a stable level of quality and communication with customers.

Brand searches show the real level of consumer interest. The leader in recognition is Oleyna, followed by Stozhar, AOIL and Majola. In the middle segment are Shchedryy DAR and Maslyana. Garna Organica, Dykanka, Sonyakh and Kernel form the second wave of search demand, maintaining stable but less mass online attention.

The length of a brand’s presence on the market forms consumer trust. Shchedryy DAR has been operating for 30 years, Oleyna and Sonyakh – 27 years each. Maslyana has 25 years of experience, Stozhar – 24, Dykanka – 23. Majola has been operating for 20 years, Kernel – 19. Garna Organica has been on the market for 7 years, and AOIL – 3 years, demonstrating younger but dynamic development.

The level of positive reviews shapes the digital reputation of brands. Garna Organica has 100% positive ratings, AOIL — 99%, Maslyana — 98%. High rates are also recorded for Stozhar (95%) and Sonyakh (94%). Shchedryy DAR, Dykanka and Kernel have rates in the range of 83–89%. Lower ratings are recorded for Oleyna (75%) and Majola (70%), which affects the overall reputation balance.

The financial dynamics of the brands demonstrate different development scenarios. AOIL shows the highest growth rate — 16.61, which distinguishes the brand among other participants. Oleyna, Shchedryy DAR, Stozhar and Kernel demonstrate moderate growth at the level of 0.19–0.32. Dykanka and Garna Organica maintain positive but restrained dynamics. Maslyana almost does not change its position, while Mayola and Sonyakh record a slight decrease in indicators.

Online presence remains an auxiliary but important communication channel. Oleyna has the highest traffic — 1,395 visits per month, followed by Sonyakh (845) and Stozhar (441). Garna Organica, Mayola and Maslyana operate in the middle segment. AOIL did not record traffic within the rating, which explains the brand’s focus on other sales channels.

The most active brands on social media are Kernel (5 points), Maslyana (4), and Shchedryy DAR and Stozhar (3 each).

The final score of the Ukrainian Business Award jury summarizes all criteria. The highest score was received by AOIL — 4.8. Oleyna has 4.7, Shchedryy DAR — 4.5. Majola and Garna Organica received 4.2 points each. Stozhar and Kernel have 4 points each, Dykanka and Maslyana — 3.8 each, and Sonyakh — 3.7 points. The rating reflects a real balance between the scale, reputation, and dynamics of brand development.

TOP-10 sunflower oil brands of Ukraine in 2025 demonstrate a high level of competition, export orientation and different development models. Brands combine mass production, work with networks and access to international markets, forming a stable foundation of the industry. It is these companies that determine the direction of development of the Ukrainian sunflower oil market in the coming years.

Analytics developed by Ukrainian Business Award with the support of analytical partners  Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).

Conclusion based on the Results of the Ukrainian Business Award: TOP-10 TM Sunflower Oil Ukraine 2025.

Summing up all the information, we can announce the nominees of TM Sunflower Oil Ukraine 2025:

Place in the rating	Company	Balls	Balls %
1	Олейна	17,401839	100,0
2	Щедрий ДАР	11,18919025	64,3
3	Масляна	10,73021044	61,7
4	AOIL	10,64499326	61,2
5	Сонях	9,508357115	54,6
6	Майола	8,995108776	51,7
7	Стожар	8,956587124	51,5
8	Garna Organica	7,68647548	44,2
9	Kernel	7,660018987	44,0
10	Диканька	7,227219575	41,5