OLEKSANDR STEPANOV

08.02.2022

UBA Honorary Mentor for Sales and Business Development

Trouble shooter \ Mentor \ Expert in the following areas:

Sales \ Negotiations \ Business Development \ Sales and Purchasing Team Training \ CAT MAN 3.0

Business specialization:

FMCG \ RETAIL \ HORECA \ LOGISTICS \ PHARMA \ FASHION \ AGRO \ DIY \ DRONES \ BIG DATA \ AI
SALES \ DISTRIBUTION \ MERCHANDISING \ TRADE MARKETING \ LOYALTY \ ZED \ SMART ANALYTICS

20+ years of successful management experience in international and national companies:

UBTA — Ukrainian Business & Trade Association – Had of Business Development

SYMPHONY RETAIL AI — Business Development Director Ukraine & CIS
NOVA POSHTA — Commercial Director \ Business Development Director
MHP — Myronivska Khliboprodukt — Dept. Commercial Director
KRAFT FOODS \ MONDELEZ — Dep. National KAM
DARNITSA — Commercial Director
IMPERIAL TOBACCO — National Sales Manager
SEITA – National Sales Manager \ Brand Manager

Skills in preparing, organizing and conducting high-stakes negotiations with international and national networks and clients – industry leaders, including:

METRO, DRONE.UA, AUCHAN, BILLA, PROM, ATB MARKET, Mc DONALDS, VARUS, EVA, EPICENTER, SILPO, CNH, PROSTOR, VELIKA KISHENYA, TABLETKI.UA, KARAVAN, RAINFORD, LEROY MERLIN, KORZYNKA, , SPAR, LIKI 24, INDITEX, DUPONT, NOVA LINIA, APTEKA 9.11, CARTEVA, SOCAR, AMAZONE, SUSIR’YA, BASF, OKKO, SYNGENTA, DASK, BERTHOUD, REAL, ECO MARKET, ANTS, ROZETKA, HELIOS, MED SERVICE, PROXIMA, AMSTOR, FORA, ZARA.

Significant experience in creating and successfully implementing channel sales strategies: ONLINE \ OFFLINE

Adaptation of business development strategies in Ukraine and in the foreign economic activity format to the requests of channel clients:

B \ C \ G

Experience working with SymphonyAI – a global provider of the best AI-based analytics solutions.

Using BIG DATA and deep analytics tools for customer data to generate:

quality assortment – through the definition of KVI products and the activation of effective pricing models based on the analysis of customer loyalty – RFM, customer price sensitivity
PRICE SENSITIVE and shopping styles
SHOP STYLE, improving RIO and PROMO efficiency, marketing strategies based on the use of all available sources of internal and external data.
Experience in managing product categories, evolution of CAT MAN – from CAT MAN 1.0 to CAT MAN 3.0
Effective management of product space – merchandising in formats: MACRO \ MICRO
Optimization of operations – trade operations and logistics operations: warehouse \ transport
Experience in selecting, training, certifying, motivating and developing personnel of highly effective teams.
Creation of training programs and development of sales team competencies: SOFT SKILLS \ HARD SKILLS

Experience teaching SOFT SKILLS and HARD SKILLS development programs in the following institutions:

KU NP – Corporate University Nova Poshta (professor / dean of faculties: Sales / Marketing / Business Development)

ShB NP — Nova Poshta Business School for SMEs (teacher of the courses “Sales” and “Negotiations” / sales mentor)
KMA — Kyiv — Mohyla Academy (expert lecturer of the course “MERCHANDISING — MACRO & MIKRO”
KU NP — Nova Poshta Corporate University (teacher of the courses “Sales” “Negotiations” / “Marketing”)
KSE — Kyiv School of Economics (invited expert, lecturer of the course “BIG DATA & SMART DATA”
BSK — KROK Business School (teacher of the MBA course “Sales”, teacher of the course “CAT MAN 01 — 3.0”
SALES \ BUSINESS DEVELOPMENT