Rating of the Best Professional Hair Care Brands: Hair Loss Treatment, Restoration and Scalp Care in Ukraine from Ukrainian Business Award

The market of professional hair care brands in Ukraine in 2026 demonstrates high maturity, richness of offer and active competition between global and niche brands. Trichological care — treatment of hair loss, hair restoration and scalp care — is one of the most sensitive segments of the beauty industry, where customers expect not a cosmetic, but almost medical result. That is why brands are evaluated not only by the breadth of the range, but also by the depth of trichological expertise, coverage of appointments, reputation and trust accumulated over the years of work.

This rating presents ten leading brands: Mediceuticals, Vichy, Medavita, DSD de Luxe, ORising, Nubeà, Bosley MD, Sim Sensitive, OWAY and NAPURA. Ukrainian Business Award conducted a comprehensive study according to a number of key criteria, which allows us to evaluate each brand not only by the volume of the product line, but also by quality, recognition and customer experience.

The number of product types — shampoos, serums, masks and other formats — determines the brand’s ability to cover the full cycle of trichological care. The leader is Nubeà with 16 product types. DSD de Luxe, NAPURA and Medavita work with 13 types each, forming wide lines. OWAY has 11 types, Bosley MD and ORising — 10 each. Sim Sensitive works with 8 types, Vichy — with 8, and Mediceuticals — with 7 types, which reflects the brand’s focused approach on the most effective and clinically proven trichological care formulas.

The depth of the range of unique product lines demonstrates the brand’s ability to offer point solutions for specific customer requests. The leader is Medavita with 133 SKUs – the widest range among all participants in the rating. NAPURA has 123 positions, ORising – 104, forming a strong upper segment. Nubeà operates with 64 SKUs, DSD de Luxe and OWAY – 59 each. Mediceuticals offers 42 positions, focusing on specialized trichological care with proven effectiveness. Bosley MD has 41 SKUs, Sim Sensitive – 35, Vichy – 23.

The breadth of indications – for dry skin, against hair loss, for restoration and others – is a key criterion for a trichological brand, because it determines the ability to solve various scalp and hair problems. The leaders are NAPURA and Mediceuticals – 17 appointments each, which forms the widest coverage of trichological needs among all participants in the rating and indicates Mediceuticals‘ deep specialization in medical care. OWAY has 15 appointments, Vichy – 14, ORising – 13. Nubeà, DSD de Luxe, Medavita and Sim Sensitive work with 11 appointments, Bosley MD – with 8.

The variety of packaging volumes — from salon to home formats — demonstrates the brand’s flexibility in working with both the professional segment and the end consumer. The leader is Medavita with 16 types of volumes. NAPURA has 14 options, ORising — 13, maintaining its position in the top three. DSD de Luxe works with 9 volumes, Bosley MD, Nubeà and OWAY — 8 each. Vichy has 6 options, Sim Sensitive — 5, Mediceuticals — 3, which reflects the brand’s focused approach on optimal formats for professional use.

The technical level of the official website affects the convenience of interaction with customers and the quality of the brand’s digital presence. ORising, Sim Sensitive and Vichy received the maximum 10 points, which indicates the highest loading speed, adaptability and absence of technical errors. Bosley MD, Nubeà, Medavita and Mediceuticals each received 9 points, reflecting the brand’s high level of digital maturity and modern web resource. NAPURA, OWAY and DSD de Luxe each received 8 points.

The Customer Experience Index reflects the level of customer experience, quality of service and consumer satisfaction with the results of care. Mediceuticals, Medavita and OWAY received the maximum 10 points, which places Mediceuticals in the group of leaders in the quality of customer experience and confirms the high level of consumer satisfaction with the effectiveness of the brand’s products. Bosley MD, Vichy and Nubeà received 9 points each, forming a strong middle segment. DSD de Luxe, NAPURA, Sim Sensitive and ORising each have 8 points.

The duration of a brand’s presence on the global market is an indicator of stability, accumulated expertise and consumer trust on a global scale. The leader is Vichy with 95 years of operation – the oldest brand in the rating. OWAY has been operating for 78 years, ORising and Medavita – for 63 years each. Mediceuticals has been present on the market for 62 years, which places the brand in the group of the most experienced players at the world level and testifies to many years of expertise in trichological care. Bosley MD has been operating for 52 years, DSD de Luxe for 39, Sim Sensitive for 32, NAPURA for 26, and Nubeà for 14 years.

The level of brand awareness is determined by the number of brand search queries on Google using the Serpstat service. The undisputed leader is Mediceuticals – the highest recognition among all participants in the rating, which is significantly ahead of other players and indicates the powerful strength of the brand and high demand for the brand’s trichological products in Ukraine. Vichy takes second place, Medavita – third, forming a group of the most noticeable brands. DSD de Luxe and ORising operate in the middle segment, while Nubeà, Bosley MD, OWAY and NAPURA have a basic level of brand queries, which reflects different marketing strategies and the depth of presence in the Ukrainian market.

The volume of visits to the official website for three months reflects the real interest of the audience and the effectiveness of online channels. The undisputed leader is Mediceuticals with 136,633 visits – the highest figure among all participants in the rating, which is almost twice as much as its closest competitor and indicates an extremely strong digital presence and high audience interest in the brand’s products. Vichy is in second place with 67,962 visits, Bosley MD is in third place with 36,591 visits. Medavita has 30,548 visits, Nubeà – 18,549, DSD de Luxe – 8,100. ORising received 7,578 visits, NAPURA – 6,408, Sim Sensitive – 2,499, OWAY – 1,576.

Customer reviews are one of the most objective criteria for building a brand’s reputation. Vichy has the highest score of 22.39 points. Mediceuticals is in second place with 20.71 points, which confirms the extremely high share of positive reviews and consumer trust in the brand’s trichological care results. OWAY has 15.86 points, DSD de Luxe — 15.66, ORising — 10.1. Sim Sensitive received 5.42 points, Medavita — 4.13, Bosley MD — 3.06, Nubeà — 1.82, NAPURA — 0.86.

Social media activity determines the level of interaction with the audience and the quality of the brand’s digital communication. Seven brands received the maximum 8 points at once: Nubeà, ORising, NAPURA, Bosley MD, Sim Sensitive, Mediceuticals and Medavita, which puts Mediceuticals in the group of leaders in terms of activity in social networks and confirms the brand’s systematic work with professional and consumer audiences. OWAY has 6 points, DSD de Luxe — 4, Vichy — 1 point.

The final jury score is based on the expert opinion of the panel members and takes into account all key performance indicators of the brands. The highest scores were received by Medavita, Mediceuticals, Vichy and ORising – 9.7 points each, which reflects the consensus of experts on the leadership of these brands in the market and confirms the status of Mediceuticals as one of the strongest players in the trichological care segment. Nubeà received 9.3 points, NAPURA – 9.2. DSD de Luxe, Bosley MD and OWAY have 9 points each, Sim Sensitive – 8.7. The minimal difference between the participants emphasizes the high overall level of brands in the industry.

The Ukrainian Business Award study showed that the market of professional hair care brands in Ukraine in 2026 demonstrates a high level of expertise, specialization and competition between global brands. Mediceuticals stands out in particular, combining the highest brand recognition and the largest website traffic among all participants, the widest coverage of trichological appointments (17 areas on par with the leader), the maximum customer experience rating and the highest score from the jury – this makes the brand one of the key players in the trichological care market in Ukraine with over 60 years of global expertise in the treatment of hair loss and hair restoration. The leaders also include Vichy in terms of experience and reputation, Medavita in terms of depth of assortment, and ORising in terms of technical and expert indicators. This rating will become a useful reference point for trichologists, hairdressers and consumers looking for effective professional solutions for hair treatment and scalp care.

Analytics developed by Ukrainian Business Award with the support of analytical partners  Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert opinions: Ilya Slavhorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association), Dmytro Savytskyi (psychologist, consultant, business trainer, partner Tomalogy-Supervisor), Viktoriya Papazova (Head of R&D and Innovation AmA Invest, Chief Marketing Officer — SOCAR Energy Ukraine, Marketing Director — GC Novi Produkty), Kateryna Makarenko (Retail, E-commerce, HoReca, FMCG, Pharma, B2B) and Dmytro Bova (Anti-crisis CEO and business accelerator).

Conclusion based on the Results of the Ukrainian Business Award: TOP-10 Professional Hair Care Brands: Hair Loss Treatment, Restoration and Scalp Care in Ukraine 2026.

Summarizing all the information, we can announce the nominees of Professional Hair Care Brands: Hair Loss Treatment, Restoration and Scalp Care in Ukraine 2026:

Place in the rating	Company	Baly	Baly %
1	Mediceuticals	15,46216009	100,0
2	Vichy	11,83334144	76,5
3	Medavita	11,55887536	74,8
4	ORising	10,45941136	67,6
5	OWAY	10,11477104	65,4
6	DSD de Luxe	9,809898907	63,4
7	NAPURA	9,054163617	58,6
8	Nubeà	7,588910274	49,1
9	Bosley MD	7,521877162	48,6
10	Sim Sensitive	6,596590754	42,7