VICTORIA PAPAZOVA
Head of R&D and Innovation AmA Invest, Chief Marketing Officer — SOCAR Energy Ukraine, Marketing Director — New Products Group
Key marketing and commercial positions:
- Head of R&D and Innovation (current position) of the international holding AmA Invest
- Chief Marketing Officer — SOCAR Energy Ukraine
- Marketing Director — New Products Group
- Head of Marketing — CJSC “IDS” Head of Trade Marketing
- Trade Marketing Director — MHP
- NBD /OMM Coca Cola Hellenic, ZAO IDS (Mirgorodska /Borjomi)
Competencies:
- Launching new business lines and product brands in FMCG, Retail, HoReCa, B2B/B2C
- Reformatting business models, optimizing product portfolios and pricing strategies
- Strategic and category audit of channels, development of private labels and multi-brand solutions
- Building and managing cross-functional teams to implement innovations
- Analysis of efficiency, ROI of innovations, assessment of the relevance of the assortment of different categories
- Mentoring startups, teams in the transformation phase, consulting in export and localization
- Author of educational programs, corporate trainings for sales and marketing leaders
- Author of patents for ecological packaging of innovative food products
Expert Position:
Evaluates businesses independently, systematically and factually: takes into account competitiveness, development strategies, potential for scaling and relevance of product solutions for different markets and channels.
Has experience in analyzing, scaling and transforming both established and newly created businesses, focusing on practical value, innovation and market sustainability.
