Anna Mezhuieva is an ambitious Ukrainian entrepreneur whose creativity, determination, and leadership qualities have made her a key figure in the fashion industry.

Having founded Nico Tessuti and Bezmezh Brand, she has created brands that not only set standards for quality and style, but also inspire women to be confident and express themselves.

Starting with a small premium atelier, Anna has built a business that combines Italian quality, Ukrainian design, and a philosophy of female empowerment.

Nico Tessuti, founded in 2019, is a chain of Italian fabric stores that provides designers with an exclusive range and professional support. The company demonstrates stable growth thanks to the digitalization of the catalog, standardization of service and direct contracts with Italian factories (Milano Unica, Première Vision, etc.). Over 100 Ukrainian designers, including Malva Florea, Yanis Stepanenko and Katerina Rutman, choose Nico Tessuti for the uniqueness of fabrics and expert approach. The brand supports young talents through partnerships with fashion events and educational platforms.

Bezmezh Brand, launched in 2021, is the first Ukrainian monobrand of women’s tuxedos, which reinterprets the classics as a symbol of female confidence and elegance. The brand debuted at Ukrainian Fashion Week, received recognition from VOGUE and ELLE, and Bezmezh tuxedos were chosen by Tina Karol, Zlata Ognevich, Yaroslava Gres, Vitalina Yushchenko and other famous personalities. Key achievements include the creation of a 2022 author’s calendar with heroines of Ukraine, holding an event for the anniversary of the tuxedo, and opening pop-up stores.

Anna has demonstrated exceptional entrepreneurial qualities and successfully overcome the challenges of the pandemic, scaling Nico Tessuti to a showroom in Kyiv and an online store, as well as launching Bezmezh Brand during the crisis. Her leadership is based on transparent communication and team involvement, united by a common goal.

Anna actively influences the development of the fashion industry, setting standards for quality and creativity.

Anna also implements social projects, such as cooperation with the “Mama+Me” foundation to help children.

Anna Mezhuieva — personifies the new generation of entrepreneurs in Ukraine, her brands not only shape fashion, but also inspire women to be bold and express themselves, strengthening Ukraine’s position in the global fashion arena.