Marharyta Kovalenko, founder and CEO & Founder Gloss Company

Marharyta Kovalenko: an entrepreneur who changed the nail industry of Ukraine and entered the world arena

Marharyta Kovalenko, founder and CEO of GLOSS Company, has become one of the most influential figures in the nail industry. Thanks to her entrepreneurial spirit and innovative approach, the brand has not only conquered the Ukrainian market, but also made a breakthrough into the international arena.

• GLOSS became the first and only Ukrainian brand in the nail industry, which is massively represented on the Amazon platform. The company’s products are available in all 50 US states, which is a significant achievement for Ukrainian business. This success allowed GLOSS to compete with leading American corporations and gain the trust of customers in one of the most difficult markets.
• The presence on Amazon was made possible due to high quality standards. GLOSS products meet international standards and stand out for their innovation. This confirms that Ukrainian brands can successfully integrate into global markets.
• GLOSS exports products to all continents, except Antarctica. This demonstrates not only the demand for products, but also a high level of trust in the brand.
• GLOSS is known for its unique formulas, such as base coats with a slightly acidic pH level, which provide healthy nail care. These developments have become a standard in the nail industry.

Margarita’s experience as an entrepreneur and leader gives her a deep understanding of the mechanics of business, and her participation in the Ukrainian Business Award jury only emphasizes this. Her story is an inspiration for entrepreneurs who strive to develop their businesses even in the most competitive environment.

Marharyta Kovalenko has proven that Ukrainian business can be successful on a global scale. Her work with GLOSS Company is an example of how perseverance and innovation can achieve leadership positions even in the most difficult conditions. Entering the US market through Amazon opens up new horizons for the company, strengthening its position among global players.