When it comes to the nail industry, Margaryta Kovalenko’s name has already become a symbol of innovation, quality, and hard work. The founder of the GLOSS brand, which is now known and loved not only in Ukraine but also in many countries around the world, received an honorable recognition — the title of “Entrepreneur of the Year” from the Ukrainian Business Award. Her story is an example of how dedication to one’s craft, attention to detail, and a constant desire to improve can create a business that is associated with impeccable quality.

Margaryta Kovalenko began her journey with a desire to change the nail industry. As a self-taught master, she faced numerous problems that hindered the development of the field: inconvenient materials, unpleasant odor, low quality pigments. This became the impetus for creating her own product that would solve these issues.

The first developments were aimed at creating a gel polish that would combine a safe composition, comfort in use and impeccable results. The GLOSS team adhered to high standards, developing a base with an optimal pH level, densely pigmented varnishes that dry quickly, and materials without harmful chemical components.

Like every great entrepreneur, Margaryta has faced challenges. From supplier issues to marketing failures, they have all tempered her and helped her build a sustainable business. One of Margaryta’s hardest lessons was learning the importance of financial discipline: “Never borrow goods.”

Another challenge was a failed product launch when the plastic packaging reacted with the material, resulting in a significant loss of product. However, instead of giving up, Margaryta used these mistakes to improve her products and business processes.

Today, GLOSS Company is not just a brand, but a lifestyle. The company has united over 100 thousand manicurists and over 5,000 beauty salons around the world. GLOSS products are shipped to all continents except Antarctica, which confirms its high demand and reputation. Margaryta speaks proudly about her clients, because for her, every manicurist is not just a consumer, but a like-minded person. She constantly maintains contact with her audience, listens to their feedback and improves product lines.

The company’s range includes not only gel polishes, but also professional creams, oils and care products that meet the highest safety standards. All products are certified and have safety certificates, which guarantees the health and beauty of nails.

Receiving the “Entrepreneur of the Year 2024” award from UBA was another confirmation of Margaryta Kovalenko’s leadership in her industry. This recognition is not only the result of the work of one person, but also of the entire team, which daily implements new ideas and technologies, strengthening GLOSS’s position in the market. Margaryta believes that the main secret of her success is her belief in herself and a unique approach to business. She always strives to create a product that she herself would use. Her principles are quality, innovation and responsibility to customers.

Despite all the challenges, she continues to develop GLOSS, launching new product lines and entering international markets. Another significant achievement was that GLOSS became the first and only Ukrainian brand in the nail industry, which is massively represented on the Amazon platform in the USA. GLOSS products are available in all 50 states of America, which opens up new horizons for the company and emphasizes its competitiveness. This breakthrough allows the Ukrainian brand to successfully compete with the global giants of the nail industry, most of which are large American corporations.

The presence on Amazon was made possible by the high quality of GLOSS products and their compliance with international standards. This is an important step towards popularizing the Ukrainian brand among an international audience, as the Amazon platform provides an opportunity to reach millions of customers.

Competing with large American companies in this market is a significant challenge, but GLOSS is confidently strengthening its position thanks to its attention to detail and customer focus. This indicates that Ukrainian brands have the potential to succeed even in highly competitive conditions.

Today GLOSS is associated with quality, innovation and trust. It is a brand that sets trends and changes the perception of the nail industry. Thanks to the efforts of Margariyta and her team, Ukrainian products are now known far beyond the borders of the country.

Margaryta Kovalenko is a vivid example of how perseverance, faith in the idea and love for one’s work can create a successful brand that changes the world for the better.