KATERYNA MAKARENKO

01.10.2025

Retail, E-commerce, HoReca, FMCG, Pharma, B2B

From projects with 4,000 items to CRM databases worth millions, Kateryna shapes business thinking where numbers and teams grow. She doesn’t just scale products: she is able to design a business ecosystem with digital and operational nerves.

Scope

Retail, E-commerce, HoReCa, FMCG, Pharma, B2B — platforms for real changes and implementation in practice.
E-commerce: launch and support of 2 projects in Fozzy Group, 2 platforms in 3 X100 countries, building complex platforms, growth of incoming traffic, conversions and healthy unit economy.
CRM as infrastructure: contact databases with six to nine-digit indicators, building user scenarios.
Management experience: 10 years +, 150+ employees under her leadership, creation of multifunctional support structures for ROI growth.

Results that speak for themselves

Brand sales growth from X2 to X6, several brands Top of mind in the Ukrainian and international markets.
Created a customer journey for NDA Global, coordinated the launch of a phygital channel in a multi-level market.
Developed and launched an effective Power BI and Data Studio system to monitor the most important business metrics, end-to-end analytics.

Approach and work style

Kateryna masters the tools of analytics and creativity: UXUI-design, targeting, content/affiliate marketing, GR, SEO — these are not just skills, but a method of increasing business potential. She has raised more than one TOP, who now lead business units in various markets and areas.

Develops KPIs and growth indicators for teams, knows how to delicately bring order to processes without unnecessary noise.

Knows how to create a win-win for units: works with SLA, PL, EBITDA, finds optimization points in the client cycle.

Vivid milestones of the biography

Fozzy Group, NDA Global (Growth Officer), Sushi Master — a list of key roles with his own handwriting.

International education: McKinsey Institute, IMB, Ukrainian Project Association.

Implemented projects are models and structures that work, not just “launched”.