Natalia Kravchenko — Expert of the Year 2025 Ukrainian Business Award
In the world of recruiting and HR technologies in Ukraine, it is rare to meet a professional who combines practical skills, strategic thinking, international experience and active educational activities. This year, according to the Ukrainian Business Award, the title of “Expert of the Year 2025” was awarded to Natalia Kravchenko – for her significant contribution to the development of the industry and for leadership in its transformation.
Natalia has many years of experience in recruiting, in particular in the IT sphere and international recruitment. She worked as a Team Lead with a larger team of recruiters (10+), taking care of recruitment strategies, budgets, and optimization in large companies.
For example:
- Managing the full cycle of hiring technical and non-technical specialists (CMO, COO, Product Manager) in an international context.
- Implementing analytics and hiring quality indicators (average duration of employment, retention rates), which increased efficiency.
- Working with ATS systems and process automation.
Natalia also has a specialized higher education (Master of Management) and a significant number of years of work. But she did not stop there: in her publications she emphasizes that for a modern IT recruiter it is important to have not only technical skills, but also knowledge of related fields – psychology, languages, management. This orientation towards developing one’s own expertise and providing such development to others speaks of true expertise.
Natalia not only works in the industry – she shares her knowledge with the wider professional community:
- Author of the article “Professional Development of an IT Recruiter: A Practical Digest” on the HURMA blog.
- Has a column on the dev.ua platform, where she covers topics such as optimizing the work of a recruiter and automating processes.
This shows that she is not just a practitioner – she is a knowledge carrier who shapes industry standards.
In addition, with experience in international recruitment (Europe, South Africa, India, Philippines) and speaking several languages (English – fluent, Polish – working level, Spanish – elementary level) – Natalia builds bridges between markets and teams. The ability to work in a multinational environment becomes especially valuable in the era of globalization of recruiting.
Natalia’s achievements are an example for recruiters and HR professionals, a guideline: how to combine practice, knowledge and influence!
