TOP 10 AUTO WHEEL AND TIRE STORES IN UKRAINE 2025
Rating of the Best Auto Rims and Tires Stores from Ukrainian Business Award
Ukrainian car owners in 2025 are choosing tires and wheels much more carefully than ever before. The decision to buy a set has turned into a process in which everything matters — from the number of brands in the catalog to the speed of ordering and after-purchase service. Stores that previously relied only on a large inventory are now forced to compete in digital marketing, customer experience and guaranteed quality of goods. That is why the difference between market players has become more tangible, and only some companies have been able to maintain high standards. Ukrainian Business Award conducted a comprehensive analysis and identified ten stores that in 2025 will truly shape the culture of choosing tires and wheels in Ukraine.
The breadth of choice is a key factor that determines how ready a store is to meet the needs of different types of motorists — from owners of budget cars to owners of premium models. The absolute leader in the category is Shyny-Disky, which has 481 tire brands in its catalog, making it the largest player among all market participants. It is closely followed by Infoshina (477 brands) and GUMA.UA (476), which support one of the widest assortments in the country. This is followed by UkrShina (332), Shipshina (272), TireShop (214) and Askania-shina (167). LuxShina (129), Rezina.ua (93) and Top-Shina.od.ua (85) demonstrate more modest, but still quite competitive catalogs. The difference in assortment clearly shows who invests in large-scale warehouse stocks and direct deliveries.
The segment of wheels is often more specific – from sports models to premium design options. The leader of the category again became Shiny-Disky, which offers 192 brands of wheels and is significantly ahead of other players. In second place – Infoshina (182), GUMA.UA (181) took third place, confirming the status of stores with large warehouse stocks. UkrShina (142) also maintains a strong position. Top-Shina.od.ua (93), Shipshina (65), LuxShina (38), Askania-shina (35) and TireShop (35) show an average level of offer, focusing on the most popular models. The smallest selection at Rezina.ua – only 7 brands, which indicates a niche or focus on individual segments.
The presence of offline points is an important advantage, because many car owners want to inspect the product or get a live consultation. The absolute leader is Shipshyna, which has 81 locations, making it one of the largest chains in the industry. Rezina.ua takes second place with 13 points of delivery, and Shyny-Disky, GUMA.UA and Infoshina share third place – 8 stores each. Askania-shina has 5 points, LuxShina – 2, and TireShop, Top-Shina.od.ua and UkrShina – one each. This difference in scale indicates who is betting on an offline presence and who works exclusively through online sales.
Warranty terms are an indicator of the store’s trust and responsibility for product quality. The best indicators are from Rezina.ua, which offers a 24-month warranty, which is the highest result among all participants in the rating. Other companies — TireShop, Askania-shina, Shyny-Dysky, Top-Shina.od.ua, LuxShina, Infoshina, Shipshina, UkrShina and GUMA.UA — provide a standard 12-month warranty. Although the difference in duration is small, it affects the customer’s choice, especially in the premium tire and rim segment.
Service is one of the key components of a successful automotive market. The maximum score — 10 — was received by GUMA.UA, which stood out thanks to its prompt support and easy communication with customers. UkrShina, Askania-shina, TireShop, Top-Shina.od.ua and Rezina.ua each have 9 points, which indicates a stable service model and predictable quality of work. LuxShina, Infoshina, Shipshina, and Shiny-Disky received points of “8” — these companies are doing well, but have potential for improvement in online consultations or order processing speed. Overall, the CX level in the segment is quite high.
Search engine recognition is an important indicator of how well a brand has established itself in the online environment and how often users search for it. In this category, the highest positions were taken by Shyny-Dysky, which has the largest number of brand queries. They are followed by Infoshina and Shipshina, which also demonstrate a strong online presence. In the middle of the ranking are Askania-shina, TireShop, Rezina.ua, GUMA.UA and UkrShina, which consistently maintain the audience’s interest. LuxShina and Top-Shina.od.ua have less search activity, but they continue to remain recognizable in their segments. Such dynamics demonstrate which companies invest in SEO and marketing activities and how much they are present in Google as a separate brand.
The length of presence in the industry demonstrates the level of expertise and stability of the business. Shipshina has been operating the longest — for 32 years, which makes it one of the oldest and most well-known operators on the market. Askania-shina and Top-Shina.od.ua have been operating for 20 years, TireShop for 18, LuxShina for 17, and Rezina.ua for 16. UkrShina has 14 years of experience, Shiny-Disky for 13, Infoshina for 12. The youngest brand is GUMA.UA, which has been operating for only 3 years, but already has a strong assortment and high CX.
Customer satisfaction is a real indicator of service quality. GUMA.UA became the absolute leader with 100% positive reviews, which emphasizes the exceptional quality of interaction. UkrShina has 99%, TireShop — 97%, Rezina.ua — 93%, and Top-Shina.od.ua — 92%. Askania-shina received 91%, Shiny-Disky — 89%, Shipshina — 88%, Infoshina — 87%. LuxShina has the lowest figure — 86%, which is still a fairly high level for a large retailer.
This figure reflects the popularity of the brand, marketing effectiveness, and overall customer interest. Infoshina became the leader with 589,295 visits, which indicates strong SEO activities and advertising campaigns. Next are Shyny-Disky (493,050), UkrShina (238,165) and Rezina.ua (129,052). TireShop, Askania-shina and Shipshina also show high figures, maintaining a significant share of online sales. The lowest figures are for GUMA.UA, LuxShina and Top-Shina.od.ua, which indicates lower activity in digital channels compared to competitors.
Social networks have become an important tool for working with the audience, promoting products and building trust. The highest level of activity is achieved by TireShop, Infoshina, Shyny-Disky, Shipshina and UkrShina – 3 points each. Askania-shina and GUMA.UA have 2 points each, while Top-Shina.od.ua and Rezina.ua – only 1 point. LuxShina is the only brand with zero presence, which reduces the possibility of direct contact with customers.
The final score takes into account the balance between service, assortment, reputation, recognition and quality of work. The highest score — 4.8 — was received by Rezina.ua, Shyny-Disky, Top-Shina.od.ua, TireShop, LuxShina and GUMA.UA. Slightly lower results — 4.7 — were received by Infoshina, Askania-shina, UkrShina and Shipshina. All companies from the top 10 demonstrated stable quality, but it was the first group that most closely met the comprehensive UBA criteria.
The 2025 rating shows that the market for car rims and tires in Ukraine is becoming more systematic and technological. Large companies, such as Shyny-Disky, Infoshina, GUMA.UA and UkrShina, are investing in a large-scale assortment and logistics, while brands such as Rezina.ua and TireShop stand out with their service and warranty policy. Old players continue to set standards, while new ones create competition through innovation and customer focus. For the consumer, this means a wide choice, transparent conditions and an increase in the level of service across the industry.
Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.
The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner Tomalogy-Supervisor).
Conclusion based on the Results of the Ukrainian Business Award: TOP-10 Auto Rim and Tire Stores in Ukraine 2025.
Summing up all the information, we can announce the nominees of Auto Rim and Tire Stores in Ukraine 2025:
| Place in the rating | Company | Balls | Balls % |
|---|---|---|---|
| 1 | Шини-Диски | 16,01838372 | 100,0 |
| 2 | Шипшина | 14,78332848 | 92,3 |
| 3 | Інфошина | 13,88207852 | 86,7 |
| 4 | GUMA.UA | 10,29411226 | 64,3 |
| 5 | УкрШина | 9,677380087 | 60,4 |
| 6 | Rezina.ua | 7,593785638 | 47,4 |
| 7 | TireShop | 7,479915487 | 46,7 |
| 8 | Асканія-шина | 7,32960899 | 45,8 |
| 9 | Top-Shina.od.ua | 6,968004401 | 43,5 |
| 10 | LuxShina | 5,973402408 | 37,3 |
