DMYTRO VERHOVETSKY

Founder of the largest barbershop chain in Ukraine – Frisor

Dmytro Verkhovetsky is an example of a true entrepreneur who, with his indefatigable energy and perseverance, created the largest chain of barbershops in Ukraine – Frisor. At the age of 23, without investors or start-up capital, Dmytro opened his first barbershop, which later transformed into a flagship chain with over 50 branches in Ukraine and Europe. The Frisor brand has existed for over 9 years. And now Dmytro continues to implement communication, management and bright marketing skills in his own company.

But before that, he came a long way. Going through various roles in well-known media companies and creative studios, including MTV Ukraine and Victoria Films Studio, Dmytro improved his skills in stylistics and visual arts. After all, he has been working with creativity and style since childhood.

Also, for some time he worked as an art director at the pub-restaurant “Rancho”, where he organized events of varying complexity, developing concepts for themed parties, and coordinating the work of designers and staff.

Before creating his own chain of barbershops, Dmytro served as a manager in the first barbershop in Ukraine – Firm Barbershop, which gave him practical knowledge in running a hairdressing business and teaching skills. Even then, Dmytro showed an extraordinary ability to develop and optimize work processes.

The culmination of his career was the opening of the Frisor chain, where Dmytro not only implements innovative approaches to customer service, but also takes on the role of CEO, ensuring strategic business development. Verkhovetsky’s personal contribution to creating an atmosphere in the chain’s establishments deserves special attention: the development of Frisor radio and the selection of playlists for the chain’s establishments have become his calling card.

After all, he also has experience in this. As a video blogger, Dmytro was a pioneer in presenting barber culture in Ukraine, gaining an audience of over 370 thousand subscribers on YouTube and other social networks.

Today, Dmytro Verkhovetsky continues to expand his business, while simultaneously paying attention to other projects, demonstrating his leadership qualities and ability to achieve high results in a competitive business environment.