Serhiy Perekrest is the manager behind the rapid development of the Ukrainian supermarket chain Thrash. During his time, the number of stores increased from 39 to 94 at the beginning of 2023, which resulted in over 130% growth even in difficult market conditions. Today, over 2,000 employees work under the Thrash brand, and the chain reaches tens of thousands of customers across the country.

As the Operations Director, Serhiy is responsible for all business processes of the chain: from opening stores and implementing operational standards to developing the management team and achieving financial results. He adheres to a style of personal involvement and constant communication, which allows him to quickly respond to changes. One of the illustrative cases is the restart of a store, which in the first month of operation after the renovation reached 113% of planned sales without additional costs, thanks to maximum mobilization of the team.

Actively implements innovations in management. The implemented digital monitoring system allows managers to see data on sales, balances and average receipts in real time. Optimization of the product matrix based on consumer profiles helped reduce excess inventory by 17%, and the development of its own trademark (STM) strengthened the brand’s position. The company first tests all new solutions in pilot stores, and only after proven results does it scale to the entire network.

Thrash’s development strategy involves focusing on small cities, where there is demand for a modern supermarket format with a high-quality assortment at affordable prices. Entering international markets is not currently a priority – the company is focusing on strengthening its positions within the country.

Social responsibility is an integral part of Thrash’s work. The company constantly supports local charitable initiatives, helps communities and cooperates with volunteer organizations. After the start of a full-scale war, an anti-crisis headquarters was created to coordinate the work of the network and help employees.

Thanks to a clear strategy, a strong brand and a culture of trust, Thrash! has strengthened its recognition among Ukrainian consumers, as evidenced by the growth of search queries on Google, positive customer reviews and activity on social networks. Serhiy Perekrest is distinguished by the ability to think systematically, make decisive decisions in real time and implement innovations that have a strategic impact on the entire market. His management approach combines technologicality, deep expertise and social sensitivity – these are the qualities that form the image of a modern leader, able to scale experience and reach the international level.