TOP-7 MARKETPLACES FOR SEARCHING TUTORS AND STUDENTS UKRAINE 2025

Rating of the Best Marketplaces for Finding Tutors and Students in Ukraine by the Ukrainian Business Award

The Ukrainian education market is rapidly transforming under the influence of digital technologies. Online tutoring platforms have become an important tool for schoolchildren, students and adults seeking to improve their knowledge. In 2025, Ukrainian Business Award presented a rating of seven key marketplaces that determine the pace of development of the industry. The assessment was carried out according to the criteria of the range of subjects, learning formats, availability of educational content, customer orientation, market experience, brand recognition, website traffic and user ratings.

In terms of the number of subjects, Superprof is the absolute leader – the platform offers more than 520 areas covering school curriculum, university disciplines, creative courses and individual hobbies. Cererra is second with 210 subjects, which makes the platform a notable player in the mid-range segment. NASTAVNYK and BUKI almost tied in terms of results (176 and 166, respectively), offering a wide range of classical educational subjects. Profrepetitor (161), KUTS (62), and theTeMa (55) have more modest figures, but retain their audience due to more precise specialization.

The versatility of formats is most developed in KUTS, which offers 10 learning options at once — from individual and group classes to intensives and courses. Other marketplaces are significantly inferior: most, including Superprof, BUKI, Cererra, NASTAVNYK and Profrepetitor, have 2 formats each. The most modest results are in theTeMa (1), which makes the platform less flexible for customers looking for different ways of interaction.

The leading role in terms of content is played by theTeMa — 108 articles and tips are available here that help users navigate educational trends. Cererra takes second place with 69 materials, which emphasizes the company’s focus on developing an expert environment. Superprof (34), Profrepetitor (16) and BUKI (15) provide a basic set of useful articles. NASTAVNYK and KUTS (8 each) pay the least attention to this direction, which limits their influence in the media field.

In terms of service level, BUKI and Cererra stand out, receiving the maximum score of 10 out of 10. This means fast consultations, user-friendly interfaces, and well-established support. Superprof scored 9 points, demonstrating high quality of service, while the remaining platforms (Profrepetitor, NASTAVNYK, KUTS, theTeMa) maintain a stable 8 points. Although the gap is not critical, it indicates a different level of investment in customer experience.

BUKI has the most experience, having been operating for 11 years and thanks to this, it has acquired a strong base of students and teachers. Profrepetitor, with 7 years, demonstrates stability, while the remaining platforms are relatively young. Superprof, NASTAVNYK, and theTeMa have only been operating for 3 years, and Cererra has also been operating for 3 years, which makes them dynamic but not yet fully established. KUTS has only been operating for a year, so it is still in the formation stage.

BUKI is the leader in terms of the number of search queries, which indicates its high popularity among Ukrainian users. It is followed by Superprof and theTeMa, which are actively expanding their presence. KUTS and Cererra have average results, while Profrepetitor and NASTAVNYK have the lowest indicators, which shows their niche and weaker marketing strategy.

In terms of attendance, BUKI is the absolute record holder – over 1.5 million users in three months. Superprof (197 thousand) and Cererra (141 thousand) have significantly lower results. theTeMa and KUTS attracted 27 thousand and 17 thousand visitors, respectively, while Profrepetitor and NASTAVNYK lag behind, receiving only a few thousand views. This demonstrates a clear gap between the leaders and newcomers to the market.

The best results are achieved by BUKI (100%) and Cererra (99%), which indicates a high level of trust. Superprof received 85%, which is also a decent indicator. At the same time, theTeMa, KUTS, NASTAVNYK and Profrepetitor have no recorded reviews or have zero results, which indicates the lack of systematic work with reputation.

NASTAVNYK is more active than the others, which has 4 official platforms. KUTS, theTeMa and BUKI each have 3 social networks, which allows them to maintain contact with the target audience. The remaining platforms are limited to two channels, which reduces the opportunities for communication and attracting new users.

According to the expert jury, the highest score was given to BUKI (4.8). Cererra and KUTS (4.3 each), as well as NASTAVNYK and Superprof (4.2 each), were rated somewhat lower. theTeMa received 4.0, and Profrepetitor remained an outsider with a score of 3.3. This emphasizes the difference between established brands and new players who are still finding their way.

The tutoring marketplace market in Ukraine in 2025 was clearly divided into two groups. On the one hand, BUKI, which has the maximum indicators according to all criteria and forms industry standards. On the other, new players like KUTS or theTeMa, which are only expanding their influence and still need to strengthen trust. Cererra is demonstrating rapid progress and has the potential to compete with the leader, while Superprof has established itself as an international brand with a strong presence in Ukraine. For users, this means increased choice, and for companies, the need to constantly improve the quality of service.

Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavgorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department UBTA — Ukrainian Business & Trade Association) and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).

Conclusion based on the Results of the Ukrainian Business Award: TOP-7 Marketplaces for finding tutors and students Ukraine 2025.

Summing up all the information, we can announce the nominees of the Marketplaces for finding tutors and students Ukraine 2025:

Place in the rating	Company	Balls	Balls %
1	BUKI	25,23069758	100,0
2	Superprof	20,23051774	80,2
3	Cererra	16,23511697	64,3
4	KUTS	12,64158546	50,1
5	theTeMa	8,755241726	34,7
6	NASTAVNYK	8,516666178	33,8
7	Профрепетитор	8,39017434	33,3