TOP-10 COMPANIES FOR SALE OF AGRICULTURAL EQUIPMENT IN UKRAINE 2025

Rating of the Best Companies Selling Agricultural Machinery in Ukraine from Ukrainian Business Award

The agricultural machinery market in Ukraine in 2025 demonstrates confident growth, as the agricultural sector remains a key driver of the economy. Demand for modern machinery, high-quality service and financial programs stimulates competition between leading dealers. Ukrainian Business Award has prepared a rating of companies that shape industry standards. Criteria such as the number of representative offices, range of manufacturers, customer orientation, online presence and expert jury assessment were taken into account.

The undisputed leader in terms of network size is TECHNOTORG, which has 94 representative offices throughout Ukraine. This indicates a powerful infrastructure and the ability to provide service even in the most remote regions. TITAN MACHINERY is represented in 19 cities, which allows it to cover most agricultural regions. AGROSHLYAKH and RDO UKRAINE have seven branches each, and AGROTEHNIKA have five, focusing on key agricultural areas. Other companies — TRIDAAGRO, ARAKIS, AGROMEKHANIKA and gardenshop — have a local presence, but are actively developing online sales.

The leader in terms of the number of cooperations with manufacturers is AGROMEKHANIKA, which offers products from 477 brands. Such a scale guarantees a wide choice and availability of equipment for any farm. TRIDAAGRO (332) and ARAKIS (325) also have a strong partner base, offering both imported and Ukrainian brands. gardenshop (273) and AGROTEHNIKA (137) specialize in narrow categories, focusing on small and medium-sized equipment. TECHNOTORG, although it has only 100 manufacturers, focuses on world-class brands, while maintaining the high quality of its offerings.

The widest range of equipment is demonstrated by AGROSHLYAKH (17 categories), which offers solutions from tractors to sprayers and harvesters. TRIDAAGRO (16) and TECHNOTORG (14) maintain a similar depth of offers, combining imported models with domestic analogues. gardenshop (11) is focused on the small equipment segment, which is in demand among farmers. RDO UKRAINE (11) specializes in premium equipment, while AGROTEHNIKA and TITAN MACHINERY cover the basic needs of the market. ARAKIS and mini AGRO have a smaller selection, but they compensate for this with service and price flexibility.

The availability of flexible financial instruments remains an important competitive advantage. The leaders are TECHNOTORG, gardenshop, mini AGRO, TITAN MACHINERY and RDO UKRAINE, which offer leasing, installments and loans. Other market participants, including AGROMEKHANIKA, AGROSHLYAKH, AGROTEHNIKA, TRIDAAGRO, have only basic programs that limit the availability of equipment for customers. ARAKIS has not yet implemented financial services, but is actively negotiating with banks. In general, the market is moving towards financial liberalization, which facilitates the modernization of farms.

The maximum score of 10 points was received by RDO UKRAINE and TRIDAAGRO, which provide a high level of service and a personalized approach. TITAN MACHINERY, TECHNOTORG, AGROTECHNIKA and ARAKIS (9 points each) also demonstrate stable quality of service. Mini AGRO, AGROMEKHANIKA, AGROSHLYAKH and gardenshop received 8 points each, which reflects a positive customer experience, but with potential for improvement. The growth of the CX-index in the industry indicates an increase in sales culture in the field of agricultural machinery.

The most experienced company is TECHNOTORG, which has been operating for over 27 years, remaining a symbol of stability in the industry. AGROSHLYAKH, TITAN MACHINERY (20 years) and gardenshop (18) have proven their ability to withstand market fluctuations. AGROMEKHANIKA (17) and ARAKIS (15) are developing dynamically, and TRIDAAGRO and RDO UKRAINE (13 each) are actively attracting foreign partners. Younger companies, such as AGROTEHNIKA and mini AGRO, have about 10 years of experience and are focused on flexibility and digital sales. Such a balance between veterans and newcomers ensures healthy competition in the industry.

The highest customer rating was received by AGROSHLYAKH (99%), which emphasizes trust in the company and the quality of its equipment. RDO UKRAINE (97%) and TITAN MACHINERY (96%). TECHNOTORG (93%) consistently maintain a positive image in the market. TRIDAAGRO (92%) and mini AGRO (87%) demonstrate good dynamics, while AGROTEHNIKA, AGROMEKHANIKA and ARAKIS maintain indicators within 80–86%. Gardenshop has slightly lower results (80%), but the company has a high level of repeat purchases. This indicates the general progress of the industry in forming a positive customer experience.

The most digital activity is demonstrated by AGROMEKHANIKA with over 612 thousand visitors in three months – the result of powerful SEO promotion. TITAN MACHINERY (89 thousand) and gardenshop (85 thousand) also have a significant flow of users, which confirms the effectiveness of digital marketing. TECHNOTORG (55 thousand) and mini AGRO (48 thousand) maintain stable indicators, while TRIDAAGRO and AGROTEHNIKA are gradually increasing their reach. The remaining companies, including RDO UKRAINE and ARAKIS, are still focused on offline sales, but are gradually increasing their online presence.

The most active social media users are gardenshop, mini AGRO, AGROMEKHANIKA, ARAKIS, TITAN MACHINERY and TRIDAAGRO (4 points each), actively communicating with customers via Facebook and Instagram. TECHNOTORG, AGROSHLYAKH and RDO UKRAINE (3 points each) have a stable digital strategy, supporting the corporate style. AGROTEHNIKA is still lagging behind in terms of activity, but is gradually developing this direction. A high digital presence is becoming a key factor of competitive advantage for agricultural businesses.

The Ukrainian Business Award expert jury awarded the highest marks (4.8 points) to TITAN MACHINERY, gardenshop, TRIDAAGRO, TECHNOTORG, RDO UKRAINE and AGROMEKHANIKA. Their results are marked by a comprehensive approach – from the quality of equipment to service and marketing. mini AGRO received 4.7 points, which indicates stability and development. AGROTEHNIKA, AGROSHLYAKH and ARAKIS have marks from 4.2 to 4.5, but demonstrate the potential for growth. In general, all participants in the rating confirmed a high professional reputation.

The 2025 rating showed that the Ukrainian agricultural machinery market is confidently moving towards modernization. Companies TECHNOTORG, AGROMEKHANIKA, RDO UKRAINE and TRIDAAGRO are setting the pace of development, offering a wide range of equipment, quality service and modern financial solutions. Younger brands, such as mini AGRO, are actively developing the digital space, expanding access to their products. As a result, the industry is becoming more customer-oriented, technological and open to new partnerships in Ukraine and beyond.

Analytics developed by Ukrainian Business Award with the support of analytical partners Serpstat, Clarity Project.

The members of our jury also reviewed the analytics and gave their expert assessments: Ilya Slavhorodsky (CEO — Ukrainian Business Award), Oleksandr Stepanov (HBD — Head of Business Development Department of UBTA — Ukrainian Business & Trade Association), and Dmytro Savytsky (psychologist, consultant, business trainer, partner of Tomalogy-Supervisor).

Conclusion based on the Results of the Ukrainian Business Award: TOP-10 Companies for the Sale of Agricultural Machinery in Ukraine 2025.

Summing up all the information, we can announce the nominees for the Companies for the Sale of Agricultural Machinery in Ukraine 2025:

Place in the rating	Company	Balls	Balls %
1	ТЕХНОТОРГ	20,24754884	100,0
2	АГРОМЕХАНІКА	12,13833677	59,9
3	TITAN MACHINERY	10,15563793	50,2
4	TRIDAAGRO	9,537435438	47,1
5	gardenshop	9,252901127	45,7
6	міні АГРО	8,129029694	40,1
7	АГРОШЛЯХ	8,08141261	39,9
8	RDO UKRAINE	7,846812535	38,8
9	АГРОТЕХНІКА	7,531267563	37,2
10	ARAKIS	7,079617493	35,0